NEW MARKETS, NEW TRENDS, THE CONSUMERS PERSPECTIVE

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NEW MARKETS, NEW TRENDS, THE CONSUMERS
PERSPECTIVE Independence, Choice Quality
Assurance Trevor Watson Director General, The
Caravan Club Vice President, Region 1 FIA
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TRENDS IN LIFESTYLE DEMOGRAPHICS

• Change in hours normally worked per week across
  Europe
• 1995-2000 (Source Eurostat/Labour Force
  Survey/nVision)

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TRENDS IN LIFESTYLE DEMOGRAPHICS
Household composition in the former EU 15 2000
based projections (Source Eurostat/nVision)
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TRENDS IN LIFESTYLE DEMOGRAPHICS

• The latest census in the UK (2001) showed that
  for the first time the number of people over 60
  exceeded the number of under 16 year olds.
• 33 of Europes population was over 50 in 2000.
  Growing to 41.5 in 2020
• ? Over the last two decades, consumption by
  Europe's over 50s has risen three times as fast
  as that of the rest of the population.
• .

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WHAT DO THE TOURISM CONSUMERS OF THE 21ST CENTURY
WANT?
Internet as a source of information to arrange
holidays, by country Source Eurobarometer/Changin
g Lives in Europe, nVision
Source Eurobarometer/Changing Lives in Europe,
nVision Base 1,000 per country aged 15
21424 Travel and Tourism in Europe
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WHAT DO THE TOURISM CONSUMERS OF THE 21ST CENTURY
WANT?
Proportion of adults who buy at least some
flight/holidays online

Source Changing Lives, nVision Base 1000
adults 16, UK
8293 Air travel
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WHAT DO THE TOURISM CONSUMERS OF THE 21ST CENTURY
WANT?
Exploring, new experiences
Search for adventure and authenticity
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WHAT DO THE TOURISM CONSUMERS OF THE 21ST CENTURY
WANT?
Action, adventure, culture, wildlife and
ecotourism .
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The Future Sustainable Tourism
Caravan Sites?
Photographs courtesy of JustEcology Ltd The
Caravan Club
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THE FUTURE
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THE FUTURE

• Questions
• Is this the end of mass tourism?
• Or will it come from other new markets?
• Will the division between holiday and
  non-holiday destinations become blurred, as
  tourists increasingly custom-build their own
  travel packages?
• How should we be adapting our business models to
  capitalise on this, whilst taking into account
  environmental effects?