How to Write Good Headlines

1
How to Write Good Headlines

• Using PowerPoint to get
• your ideas across

2
Headline Style

• Use an Up Style
• Or use a down style
• DONT USE ALL CAPS
• Dont Use Italics
• Use No More Than Two Type Faces
• Be Consistent Across Slides

3
Heads and Subhead Placement

• Dont Center
• Flush Left or Right
• Dont Use Big Chunks of Text

4
Wording Heads and Subheads

• End Lines Using
• -Nouns
• -Verbs
• Example
• -Team Wins Game
• -Book Wins Award
• -VU Named 1
• -Prof Goes to Iran

• Use Subject-Verb-Object Format
• Dont End Lines Using
• -Preposition (to, in)
• -Adjective (good)
• -Article (a, the)
• Dont hyphenate

5
Bad Examples

• Bad Headlines
• Annoy and
• Dont Appeal to
• Savvy Readers

6
More Bad Examples

• Language In
• Everyday Life
• Problems Pro-
• duce Solutions
• Artist Designs Lovely
• New Building