Media literacy: Critical Thinking About Media Messages

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Influence of images

• Still photos and TV images are what sway
  people..at the end of the day, people retain
  very simple images in their minds when theyre
  not really engaged or focused on an issue.
  Jane Arraf, former CNN Bureau
  Chief

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Media literacy In The ClassroomWhat sources of
media hit us the hardest at CMS?

• How Many students use internet on daily bases?
• How many watch more than an hour of t.v. a day?
• How many read magazine articles daily?
• How many listen to the radio daily?
• How many read the Newspaper daily?

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Media literacy

• Draft your own definition of what
• media literacy means..
• Why should we be aware of the media?

Media Awareness
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Media Literacy

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. 

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All media are constructed
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Media use unique languages
Language of film Camera workLighting Editing
SetsSound/musicCostumes
Expressions
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ABC (Disney)CNN (AOL/Time Warner) CBS FOX
(News Corp) NBC (NBC/Universal) VIACOM

• Media Power Profit

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Dove adds to promote real beauty
http//www.youtube.com/watch?v5XF66Ku4a9Ufeature
related
http//www.youtube.com/watch?v9zKfF40jeCA

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Magazine Article Analysis ?Who Created the
Advertisement? ?What Product are they
selling? ?What image are they selling? ?What
techniques are used to sell this
image/product? ?What type of lifestyle does it
promote? ?Look up the definition of these two
words o Bias o Stereotype ?Does this article
contain a bias or stereotype? ?Do you feel that
there is anything wrong with the way they are
selling this advertisement? Explain and justify
your answer.
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Magazine Article Analysis ?Who Created the
Advertisement? ?What Product are they
selling? ?What image are they selling? ?What
techniques are used to sell this
image/product? ?What type of lifestyle does it
promote? ?Look up the definition of these two
words o Bias o Stereotype ?Does this article
contain a bias or stereotype? ?Do you feel that
there is anything wrong with the way they are
selling this advertisement? Explain and justify
your answer.