Media Influences

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Media Influences

• By
• Casey Lovell

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Media Literacy

• Media literacy is the ability to sift through and
  analyze the messages that inform, entertain and
  sell to us every day. It's the ability to bring
  critical thinking skills to bear on all media
  from music videos and Web environments to product
  placement in films and virtual displays on NHL
  hockey boards

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Media Literacy Concepts

• Media literacy empowers people to be both
  critical thinkers and creative producers of an
  increasingly wide range of messages using image,
  language, and sound.

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Concepts Cont.

• Media literacy is concerned with helping students
  develop an informed and critical understanding
  of the nature of mass media, the techniques used
  by them, and the impact of these techniques.
  More specifically, it is education that aims to
  increase the students' understanding and
  enjoyment of how the-media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products. 

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Concepts Cont.

• Media literacy refers to composing,
  comprehending, interpreting, analyzing, and
  appreciating the language and texts of...both
  print and nonprint.

• print media texts include books, magazines, and
  newspapers. Nonprint media include photography,
  recordings, radio, film, television, videotape,
  video games, computers, the performing arts, and
  virtual reality.

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Target Audiences

• Every advertisement is targeted towards a certain
  population. This population can vary from kids,
  men, women, and even specific age groups.
• The under 18 population comprises over 20 of the
  online population!
• The average teen spends 7 hours a week online and
  10 hours a week watching TV.
• Here are some ads that I will explain.

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Alcohol Ads
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Celebrities in Ads
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Beautiful People
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Selective Advertising
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Sex related Advertising
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Drug Advertising
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Creative targeting Ads
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Product Placement
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Sexual messages in Ads
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Sports and Advertising
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Tobacco Ads
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Toy Ads
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Video Games and Ads
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Websites

• http//www.adcouncil.org/
• http//medialit.med.sc.edu/

• http//www.mediathink.org/
• http//www.oema.net/infolit/he.html