Social Media The Second dotcom Boom

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Social Media The Second dotcom Boom

• Bernie Pleau

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What is Social Media?

• Social computing is not a fad. Nor is it
  something that will pass you or your company by.
  Gradually, social computing will impact almost
  every role, at every kind of company, in all
  parts of the world.
• Forrester Research, Social Computing - How
  Networks Erode Institutional Power, And What To
  Do About It

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What is Social Media?

• A group of new kinds of online media
• Participation
• Openness
• Conversation
• Community
• Connectedness

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What is Social Media?

• Networks
• Blogs
• Wikis
• Podcasts
• Forums
• Content Communities
• Microblogging

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Social Media?

• Lets us be ourselves only more so at dizzying
  speed

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• It is difficult, indeed dangerous, to
  underestimate the huge changes this revolution
  will bring or the power of developing
  technologies to build and destroy not just
  companies but whole countries.
• Rupert Murdoch

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Social Media Networks

• 300,000 users
• Cyworld Korea 25 of population
• Hi4 Central America 1 million users
• 14 million photos daily
• Business and Professional

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Blogs
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Wikis
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Podcasts
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Forums

• National Bass fishing forum with a great
  informative member base to chat with. 

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Content Distribution Communities
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Microblogging
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Virtual Worlds
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Micromedia

• The World Wide Web as accessed from mobile
  devices such as cell phones, PDAs, and other
  portable gadgets connected to a public network.

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Media 2.0
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RSS
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SMS

• Is a communications protocol allowing the
  interchange of short text messages between mobile
  telephone devices. The SMS technology has
  facilitated the development and growth of text
  messaging.

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South x Southwest
Mark Zuckerberg Facebooks founder and CEO the
23-year-old who has emerged as one of the
brightest young minds in the booming social media
industry.
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Summary

• No PR professional can ignore the impact of
  blogs, social networks and wikis Todays new
  media technologies make it easier than ever for
  independent citizens to break news, critique new
  products, editorialize on corporate developments
  and generally disrupt well-laid communications
  plans. What can we expect next from
  consumer-generated mediawill the novelty wear
  off, will social media become pervasive in
  business life, will corporate communicators make
  peace with this phenomenon or will we be cast out
  by the social media police?
• Robert Scoble

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Questions?????