Mobile Advertising Industry In India (2011-15)

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Mobile Advertising Industry In India (2011-15)

• Bharat Book Bureauwww.bharatbook.com

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Summary

• The mobile advertising in India, though at a
  nascent stage, has transformed over the last one
  year. Video, rich media advertising and augmented
  reality have successfully entered the Indian
  advertising space, breaking the traditional
  boundaries of text and banner ads.  Trends in
  the Industry  3G  Ring Back Tone  QR
  Code  Adoption of high end mobile devices 
  Location based advertising 
• Intelligent ad targeting is now the key to
  the development of the mobile as a reach medium.
  Both consumers and marketers are taking more and
  more notice of mobile advertising. Its now a
  matter of converting the medium for consistent
  growth in the near future. Moreover, mobile
  advertising is 4.5 to 5 times better in
  delivering RoI than online advertising. India
  has emerged as the largest mobile advertising
  destination in the Asia Pacific region in 2011.

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Table of Contents

• 1. Overview 1.1Structure of the
  industry 1.2 Types of Mobile Advertisements 1.3
  Mobile Ad marketing 2. DEMAND SUPPLY
  SCENARIO 3. INDUSTRY GROWTH DRIVERS 3.1
  Increase in number of mobile phone 3.2 Mobile
  Internet 3.3 Mobile ad networks 3.4 Advanced
  mobile networks 3.5 Targeted advertisements 3.6
  Innovations 4. EMERGING TRENDS IN THE
  INDUSTRY 4.1 3G 4.2 Ring Back Tone 4.3 QR Code

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