Title: DIGITA MARKETING-BEST DIGITAL MARKETING COURSES IN BANGALORE
1DIGITAL MARKETING
2 Digital marketing
- Digital marketing is the act of promoting
products and services through digital channels,
such as social media, SEO, email, and mobile
apps. Any form of marketing that involves
electronic devices is considered digital
marketing. - It can be done online and offline in fact, both
kinds are important for a well-rounded digital
marketing strategy. - Digital marketing is not necessarily hard to
learn, but it does take time, effort, and
persistence.
3Importance of digital marketing
- Digital marketing helps an organization appeal to
a much larger audience than it could through
traditional marketing methods because the reach
of the internet is worldwide.
4Importance of digital marketing
- Organizations have a number of different online
methods they can use to reach out to customers,
including through emails, social media, text,
banner advertisements or affiliates. - This marketing method also enables organizations
to target prospective customers who are most
likely to buy their product or service. For
example, a company can advertise holiday sales by
emailing past customers or by sharing news of the
deals on social media.
5Types of digital marketing
- Content marketing
- Social media marketing
- Pay-per-click (PPC) advertising
- Email marketing
- Sponsored content
- Affiliate marketing
6Inbound marketing vs. digital marketing
- Inbound marketing is a strategy that focuses on
attracting customers using company-created
internet content. The goal of inbound marketing
is for customers to come to the organization
rather than having marketers compete for
customers' attention. - The difference between inbound and digital
marketing is that digital marketing doesn't
differentiate between inbound and outbound
methods. Digital marketing is used as an umbrella
term for all marketing that encompasses a digital
outreach.
7- Inbound marketing targets customers through
online platforms, such as social media or search
engines, and is intended to create content that
shows up in these places to drive organic traffic
to an organization's website. - While outbound marketing can potentially reach a
wider audience, it also runs the risk of
barraging uninterested consumers. Inbound
marketing is designed to reach interested
prospects through audience segmentation, but by
its nature, it might reach a much narrower group
of potential customers.
8B2B vs. B2C digital marketing
- Digital marketing from business to business (B2B)
is focused on online lead generation with the
goal of an organization finding another business
that will purchase its product or service. - Digital marketing from business to consumer (B2C)
is focused on attracting individuals and having
them become customers. B2C digital marketing also
pays more attention to creating an accelerated
buyer's journey for customers.
9B2B clients typically have a longer
decision-making process, as it requires more than
one person's input. B2C customers, on the other
hand, only need their own input -- and could also
make purchasing decisions based on emotion or
mood.
10Digital marketing benefits
- Global and local reach Individuals can see the
same ad in different time zones or across the
globe. Digital marketing also improves local ad
visibility, so organizations can customize their
locally targeted ads. - Targeting specific audiences Customers and
prospective customers can stay connected to
brands through email or social media platforms,
where organizations can then communicate with
them or test offers to gain insights.
11- Cost-effectiveness Digital marketing is less
expensive than traditional forms of marketing,
such as TV spots. It costs almost nothing to
promote through email campaigns and social media. - Customized channels Digital marketing channels
can be marketed differently, depending on the
organization and the platform it's on. Marketing
teams within an organization can find their best
and strongest forms of marketing and modify those
methods as needed.
12- NATIONAL INSTITUTE OF DIGITAL MARKETING
- Contact us 91 9611361147
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