eLearning Strategy -

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eLearning Strategy - or Strategic eLearning?
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Les Watson Pro Vice-Chancellor Glasgow Caledonian
University les_at_gcal.ac.uk www.realcaledonian.ac.u
k
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Context

• Me
• Technology
• Market
• Type of institution

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Vision

• It is the vision of GCU to be
• Entrepreneurial in all that we do
• Innovative in programmes, learning, research,
  and KT
• Inclusive of all sectors of society
• Responsive to the needs of individuals,
  business and industry

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Mission

• It is the mission of GCU to be
• GCU will be entrepreneurial. We will change
  to be actively focused on exploring and creating
  opportunities to become Scotlands most dynamic,
  confident, innovative, inclusive and responsive
  University, working in partnership with all our
  stakeholders in responding to and shaping their
  demand for our learning, research and consultancy
  services.

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Change
In the next 30 years more people will gain
formal qualifications through education than
since the beginning of history Ken
Robinson Out of Our Minds p.21
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Change
Employers are complaining that academic
programmes from schools to Universities simply
dont teach what people need to know and be able
to do. They want people who can think
intuitively, who can communicate well, work in
teams, and are flexible, adaptable, and
self-confident Ken Robinson Out of Our
Minds p.52
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Change
Disruptive Initially provide worse performance
than existing productsext
Sustaining Improve the performance of current
products
Text
Christensen C.M. The Innovators Dilemma 1997
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A.... primary reason given by University Boards
of Trustees and Presidents for investing money
and time in an expensive technological
infrastructure over the decades is to
revolutionise teaching learning. Cuban L.
Oversold and Underused Computers in the
Classroom 2002 p.130
Text
As the evidence suggests, however, there has
been, at best, modest to little impact on the
teaching strategies commonly used.
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When teachers adopt technological innovations
these changes typically maintain rather than
alter existing classroom practices Cuban L.
Oversold and Underused - Computers in the
Classroom p.71
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We found little difference in computer use
between veteran and novice teachers, between
those with and without previous technical
experience, or between men and women. Cuban
L. Oversold and Underused - Computers in
the Classroom p.98
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From our research these incremental changes in
how teachers prepare for their lessons have
occurred as a consequence of greatly enhanced
accessibility to new technologies (especially
computers). Cuban L. Oversold and
Underused - Computers in the Classroom p.96
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The Tipping Point
Epidemics are, at their root, about the very
process of transformation. When we are trying to
make an idea, attitude. or product tip, were
trying to change people in some small yet
critical respect were trying to infect them and
sweep them up in our epidemic, convert them from
hostility to acceptance. This requires special
kinds of people. Gladwell M. The Tipping
Point 2001 P.166
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e-Learning strategy

• Is about change amidst uncertainty
• What are the options
• for strategy formulation?

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e-Learning strategy
Options for strategy formulation (from Mintzberg,
Ahlstrand, Lampel Strategy Safari)

• Design/Planning
• formal, conceptual,
• analytical, (visionary)

Cognitive/Learning mental process emergent
Power/Cultural collective,reactive, negotiation
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The Levers of Change

• Technology
• Environment
• People

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Strategic Architecture
People Structure, skills, abilities
EIIR
Technology Application and pervasiveness
Environment Design and configuration
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Strategic actions
People CIT restructuring, New Schools, Learning
Services
EIIR
Technology Network, OSS, My.Caledonian, HR,
Finance, Timetabling, Blackboard
Environment Learning Cafe
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People (e)
Elisu APU
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Strategic actions
People CIT restructuring, New Schools, Learning
Services
EIIR
Technology Network, OSS, My.Caledonian, HR,
Finance, Timetabling, Blackboard
Environment Learning Cafe
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Technology(e)
More Blackboard users on a single module than
any other University in the UK
Delphi Blended approach
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Strategic actions
People CIT restructuring, New Schools, Learning
Services
EIIR
Technology Network, OSS, My.Caledonian, HR,
Finance, Timetabling, Blackboard
Environment Learning Cafe
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Environment
Reform the environment Stop trying to reform
the people. They will reform themselves if the
environment is right.
Buckminster Fuller
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Environment
We shape our buildings, and afterwards, our
buildings shape us.
Winston Churchill
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Strategic Architecture
People HR Strategy
EIIR
Technology SAS, Library system
Environment Learning Centre
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People
entrepreneurial change creating
(creative) dynamic confident innovative inclusive
responsive
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People
So much of management consists of making it
difficult for people to work. Caulkin S.
Give more power to the people Observer
management 28/09/03
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Strategic Architecture
People HR Strategy
EIIR
Technology SAS, Library system
Environment Learning Centre
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SAS project
excellent customer service re-engineering
delivery making best use of technology
focusing the efforts of people
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Strategic Architecture
People HR Strategy
EIIR
Technology SAS, Library system
Environment Learning Centre
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Key points
Link to other strategies Set direction
Focus on action Allow for intuition Allow for
learning
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Text
If you do what youve always done... Youll get
what you always got E. Ahroni
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Try theseCreative Destruction - Foster R.
Caplan S.Unleashing the Idea virus - Seth
GodinWelcome to the Creative Age - Mark
EarleOut of our Minds - Ken RobinsonJamming -
John KaoThe Tipping Point - Malcolm
GladwellStrategy Safari - Mintzberg et alThe
Innovators Dilemma - Clayton ChristensenOversold
and Underused - Cuban L.