Domestic Market Centers for Fashion

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Domestic Market Centers for Fashion
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Terms

• Fashion Market A place where goods are sold to
  retail store buyers at wholesale prices for
  re-sale (retail store buyers go to market and
  purchase the styles we will be wearing in the
  upcoming months)
• Market Center An area of a city devoted to
  wholesaling of fashion goods
• Market Weeks Specific weeks during the year
  when the retail store buyers go to the market
  centers to view and purchase and the new lines to
  be sold in their stores.

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Major Market Weeks

• Fall 1 February
• Fall 2 Early April
• Resort July/August
• Holiday July/August
• Spring September
• Summer November/Dec.

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Major Domestic Fashion Market Centers

• New York City (most important)
• Los Angeles
• Miami
• Dallas

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Why New York City?

• American Fashion Industry is born in NYC
• Immigrant laborers in early 1900s
• Originally an manufacturing city
• Central location on East coast
• Major port city
• Major financial district
• Has always been cosmopolitan and fashionable
• Major stores had their starts their

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Why New York City?

• Fashion publishing center
• Advertising center
• Cultural and art center
• Nations fashion capital

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NYC Fashion Market Center

• Major market center for fashion in US
• 7th Ave from 27th Street to 42nd Street is called
  the garment district (divided by category and
  price)
• 7th Avenue is named Fashion Avenue.
• All major and minor designers and manufacturers
  have their showrooms in the garment district.
  (showrooms are offices in the fashion industry)
• Primary (level) sources are located here as well

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Garment District
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Offices in the Garment District

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• Empire State Building Houses most of the
  showrooms for mens wear.

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Los Angeles Market Center

• Fashion District is an 8 block section of
  downtown LA
• California leads the nation in retail apparel
  sales
• Southern CA is the nations largest apparel
  manufacturing area
• More than 4000 manufacturers
• 2nd to NYC

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Los Angeles Market Center

• Major market for junior sizes and Contemporary
• BUM, Guess, Laundry, Guess, Rampage, surf
  companies, Richard Tyler, Bisou Bisou, Juicy,
  XOXO, Ed Hardy, BCBG
• Revolves around casual sportswear
• Fall market week early April

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Dallas Market Center

• Third largest market center
• Major menswear market center
• Budget womens wear
• Specializes in bright, hand crafted specialty
  items and jewelry
• Services the Southwestern US
• Major NY designers and companies will set up
  temporary showrooms during market weeks

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Miami Market Center

• 4th US fashion market
• Latino influence
• Specialty is cruise wear and swim wear
• Big childrens market