IDARA- E-TALEEMO AAGAHI (ITA) (Centre for Education

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IDARA- E-TALEEMO AAGAHI (ITA) (Centre for
Education Consciousness) FROM EDUCATION TO
SKILLS AND LIVELIHOODS (2000-2030)

• Innovations for Learning Empowerment
  Optimizing Government High Schools as
  Community Learning Centers (CLCs)
• Social Enterprise Clusters

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Technical Vocational Education

• ITA seeks to provide certified skills and
  vocational training opportunities to the poor and
  vulnerable groups in Pakistan through clusters of
  social enterprise and empowerment.
• Over 66 of Pakistans 180 million population is
  under 30 years of age and almost 50 classified
  as poor and vulnerable.
• Only 11 of the population reaches grade X and
  5 higher education approximately 2 are
  enrolled in technical vocational programs - a
  huge untapped potential is waiting to be
  explored.
• Vision Provide economic and social
  empowerment to disadvantaged youth through skills
  and livelihoods.
• Mission To reduce poverty through extension
  of skills and economic opportunities particularly
  for young women as competent trained
  entrepreneurs across Pakistan.

Embedded in Public Private Partnerships
Corporate Social Responsibility (PPPCSR)
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A UNIQUE CSR/PPP INITIATIVE FOR SKILLS AND
LIVELIHOODS

• ITAs collaboration
• Technical Education Vocational Training
  Authority (TEVTA), Punjab
• Unilever Pvt. Limited (UPL) Pakistan and
• Department of Schools Govt. Secondary Schools
  as hosts in districts Rahim Yar Khan and
  Bahawalpur
• MOU signed with TEVTA in 2010 sehttp//www.tevta.
  gop.pk/mous/mous.htmpublicprivate
• Three trades AutoCAD, Beautician and Domestic
  Tailoring
• Outreach 660 trainees in 6 school based
  locations.
• Expanding to 1500 fresh graduates by October
  2012 in 9 districts with livelihood options
  through CSR (UPL) and markets.
• 75 of the program for girls/ women.
• Nationwide expansion planned

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ITA OFFERS TEVTA BACKED CERTIFICATION FOR THREE
MONTHS TRAINING COURSES 1-BEAUTICIAN2-DOMESTIC
TAILORING LOCAL EMBROIDERIES 3-AUTOCAD
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The Guddi Baji (Friendly Sister) CSR PPP
Initiative 5 PARTNERS IN THE GUDDI BAJI PROJECT

• UNILEVER Training, Product line, Marketing and
  Safety
• BRC Identification, placement, product
  delivery and tracking
• ITA - Establishing labs., govt./TEVTA collab.
  Monitoring
• Crafted 7 Key Social Behavior Change Messages
  for GBs
• TEVTA- certified trainers and certification
• SCHOOLS DEPT. GOVERNMENT OF PUNJAB- Open Access
  to Facilities/ and influencing policy For
  Learning Skills Enhancement

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Established Fully Equipped Beautician LABS as
Professional Training Centers (Bahawalpur
Rahim Yar Khan Districts)

• Government Girls Higher Secondary School Uch
  Sharif
• Government Girls Higher Secondary School Yazman
• Government Girls Primary School Ahmadpur East
• Government High School UNILEVER Rahim Yar Khan
• Government Girls High School Sadiqbabad
• Government Girls High School Khanpur
•  

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Steps in the Guddi Baji Program

• Identification of GBs Agreements in Rural Areas
  Matriculate preferred
• Placement of GBs in Training Centres for Skills
  to be trained as Beauticians Marketing Agents
  for UPL
• Establishing mobile and stationary beauty
  parlours
• Sales of UPL beauty/hair products redemption of
  points for purchasing beauty parlour appliances
  and products
• Promoting 6 Key Social Messages in
  Communities/Homes
• Future training in new skills for beauticians
  incentives for performance

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SEVEN KEY MESSAGES THROUGH GUDDI BAJIS ACROSS
PAKISTAN

• Registration of Children at Birth
• Exclusive breastfeeding of infants for the first
  four months. No use of bottles, teats or
  pacifiers.
• Ante-natal care for pregnant mothers and
  immunization of children
• Wash hands before meals and after using the
  toilet
• Send children, especially girls to school at the
  right age
• Practice family planning seek advice from lady
  health workers (LHWs) convenience of ones home
• Plant a tree each year and grow your own
  vegetables

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Execution Livelihoods through 1st Womans-Shop..
WHATS IN IT FOR HER?

• Has her own shop/outlet in her village
• The chance to earn extra income
• The opportunity to gain respect by becoming a
  beauty expert and adviser to many
• The opportunity to do something from her
  doorstep awareness for health, hygiene beauty
• A dream comes true of having her own beauty
  outlet social and economic status
• today I am respected in my home, village and
  community !

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09 Districts/ 28 Towns for 1000 GB Project March
August/Sept. 2012
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MONITORING

• Monitoring is performed by the ITAs team on a
  weekly basis through physical verification and
  mobile technologies
• Attendance record of trainees and trainers,
  quality of training, feedback of/from trainees,
  class room environment/ maintenance repairs.
• Attendance of trainees is 90-95
• Monitoring by TEVTA, BRC and UNILEVER teams as
  well

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TRAINING CENTERS FOR DOMESTIC TAILORING

• In Govt. schools, TVET programs at standstill in
  spite of efforts since 2001/2 for Third Stream.
• Govt. of Punjab initiated a TVET program in
  2009/10 for 15 schools per district established
  labs and procured equipment, but lying idle and
  locked in school stores.
• With ITAs access to the schools, the equipment
  has been re-opened new trades coming to life for
  students and local community.
• Domestic tailoring/crafts initiated in the same
  schools with Govt. and ITA donated machinesan
  overdue need
• Where GB is going, potential to begin other
  trades

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Vocational Training for the Challenged An
Inclusive Opportunity

• Knowledge skills is not reserved for
  favored few, but it should reach every section of
  the society. ITA has ensured admissions to
  students who are challenged (physical , speech
  and hearing).
• ITA is an equal opportunity institution and
  believes that these challenges can be converted
  into productive assets with dignity through
  provision of vocational training.

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Challenged Students at Tailoring Center
Uchsharif

• 1-Fouzia Bibi -19
• 2-Rabia Bibi -15
• 3-Shabana Nawaz -23

• Challenged physically
• due to stunting,
• hearing/speech impairment and
• polio
• All graduated and now have an order for making
  private school uniforms!

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• Execution , Support Recognition
• Livelihoods Philanthropy Support for Domestic
  Tailoring
• Graduates Tailoring Orders Mobilized - Enabling
  Livelihoods
• A Low Cost High Impact Program in Rural Areas

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TVET Livelihoods 2012-2030

• From traditional to non-traditional areas linked
  to market demand local, regional and
  international
• Hospitality industry
• Construction services
• Grooming, Language ICTs
• Fashion and accessories
• Jewellery industry
• Pottery/ceramics truck art products
• Agri./Dairy businesses
• Day Care Centres/Early Years Training
• Managing Retail/Shops for distributors

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Challenges for ITA

• Resources for expansion Human/Financial and
  Institutional
• One purpose built facility for demonstration,
  research and policy, counseling, and new
  product/services development
• Linkages to micro-credit, entrepreneurship
  programs and social safety nets
• Policy influence embedding TVET in all govt.
  secondary schools space for students and local
  community/youth
• Establishing career counseling, life skills and
  enterprise programs/linkages for youth