Competitiveness Enhancement in Industrial Sector

1
????????????????????????????? (???)
2
??????????????????????????????????? ???????????
(Globalization) ????????????????
???? ????????????????????? ???????????
(Liberalization) ?????? ??????? ??? ????????
3
??????????????????????????????????? ?????????????
????????????????? (Regional integration)
???????????????????????????????????
?????????? ????????? (WTO rules on
international trade)
4
??????????????????????????????????? ?????????????
????????????? (Changes in Technology)
5
??????????????? (New Economy) ????????????????
(Information Economy) ??????????????????
(Digital Economy) ???????????????????
(Knowledge Economy) ????????????????? (Network
Economy)
6
?????????????????????? ?????????????????????????
??????? ??????????????????? ????????????????????
?????? ????????????????????????????????????????
7
?????????????????????? ?????????????????????????
????? ????????????????????????? (intangible
assets ????????????? ????????)
??????????????????????????????????
8
???????????????????????????????????????? -
?????????????? (Internationalization) -
?????????????????????? (specialization)
???????????????????????? - ?????????/?????????????
?????????????? ??????????????????????????
(product-life cycle) ??????
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• ????????????????????????????????????????
• - ???????????????? ????????????????????????
• ?????????????????????????????????????
  (intangible assets )
• ??????????????? ??????????????????????????

10

• ????????????????????????????????????????
• ??????????????????????????????????
• ??????????????????????? ?????????????????????????
  ?????????????????

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??????????????????????????
1. ?????????????????????????
?????????????????
????????? ????????? ??????????
2. ??????????????????
?????????????????? ???????????????????
???????????????????
12
??????????????????????????
3. ????????????????
????????????? ????????? ???????????????????
????
4. ???????????????????
??????????
?????????????????
13
??????????????????????????
5. ????????????????????????????????????????????
?????? WTO
???
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???????????????????????????????????????

• 1. ??????????????????????????????????????(SMEs)
• 2. ????????????????????????????????????
• 3. ??????????????????????????????
• 4. ????????????????????

15
???????????????????????????????????????

• 5. ?????????????????????????????????
• 6. ????????????????????????????????????

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????????????????????????????????

• ?????????????????? (Global industries)
• ??????????????????????/?????? (Regional and
  domestic industries)
• ????????????????????????????????????????????
  (Basic and strategic industries)

17

• ?????????????????? (Global industries)
  ?????????????????????? ??????????????
  ???? ????? ?????? ??????????????
  ??????? ?????????????

18

• ??????????????????????/?????? (Regional and
  domestic industries)
• ????????????????? ???????????????????????????
  ???????????????? ???? ???????????? ????????????
  ?????? ???????????? ??????? ????????? ??

19

• ????????????????????????????????????????????
  (Basic and strategic industries)
  ????????????????????????? (forward linkages) ???
  ?????????????????????????????????????????????????
  ????????????????????????????? ????
  ????????????????? ????????? ??????????????

20
??????????????

• ????????????????????????????
• ??????????????????????????????????????????
  (cluster)
• ??????????????????????
• ????????????????????? ?????????
• ????????????????????
• ????????????????? (Thai brand)

Global Industry
21
??????????????

Regional Domestic Industry

• ????????????????
• ????????
• ???????????????????????????
• ??????????????????????????????
• ???????????????? SMEs

22
??????????????

Basic Strategic Industry

• ????????????????? (linkages)
• ??????????????????????????
• ????????
• ??????????????????????
• ????????????????????????????????? (mergers and
  acquisition)

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???????????????????????? (Global Niche
Creation) ???????????????
???????????????????? (Food Industry Group)
??????? (Kitchen of the World)
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???????????????????????? (Global Niche
Creation) ???????????????
????????????????????? (Fashion Industry Group)
???????????????????? (Fashion Capital of Asia)
25
???????????????????????? (Global Niche
Creation) ???????????????
?????????????????????? (Automotive Industry
Group)
?????????????????? (Detroit of Asia)
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Standardization
Cluster Development

• Supporting the development of farm standard for
• target products, development of
• testing process
• Promoting ISO and TQM

• Cluster development in high potential
• products i.e. Rice, Chicken, Fruits,
• Cattle products Spices, Herbs, and
• Thai Restaurants

Kitchen of the World
High Quality and Safety
From Farm to Table
Branding
RD
Management

• Joint effort of government
• and private sector on
• market penetration

• Co-operation on RD
• between government and
• private sector in
• raw materials for food
• products

• Identification of core agency in
• monitoring quality and
• standard of food products

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1. Fashion and Country Image Promotion

• Outbound Marketing
• Marketing Channel Expansion
• Trade Representatives
• Fashion Exhibition

• Inbound Marketing
• Bangkok Fashion Business Center
• Fashion Country Promotion
• Bangkok Fashion Week

Fashion
Bangkok Fashion City Making Bangkok to be the
Capital of Tropical Fashion of Asia
3. Industry Development
2. Design and Brand Development

• Information and Publication
• Productivity Improvement

• Fashion Expert Consultant
• Branding Ability
• Create fashion personnel

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Strengthening Marketing and Management
RD for Cluster Development

• Encouraging Thai suppliers to create
• their own brand
• Establishing e-network and market for
• components and all parts in supply chain

• Improving skill of vocational graduates and
  industrial
• engineers and others working in factories
• Establishing RD center and
• transferring knowledge to suppliers
• Establishing strategic technical development and
  
• transfer partners with international agents and
  
• organizations.

Detroit of Asia
The Automotive Production Base of ASIA
Second Largest Production Base of Motorcycle
Logistic Development
Market Expansion

• Developing transport system for export
• Improving customs procedure
• Developing product facilities

• Expanding motorcycle market into
• neighboring countries and South
• Asia by using both quality
• and price strategies