A RESEARCH PROJECT in coca cola

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A RESEARCH PROJECT REPORT ON  REPORT ON  BRAND
POSITIONING OF PEPSI CO.

• SUBMITTED BY 
  SUBMITED TO
• ANURAG NIGAM
  NIDHI MAAM
• MBA(IB) 2nd semester
• ROLL NO .11

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SIGNIFICANCE AND THE NEED OF THE STUDY
Market research is concerned with the authentic
and objective collection, analysis and evaluation
of information about specific and practical
aspects of marketing problems in order to help
the management in making effective decisions.
Market research is not an end in itself but it is
a means to an end. My study on this project will
help the company to know its strengths and
weaknesses with respect to the CSD market and to
make strategic future decision to improve its
market awareness and penetration and thus finally
enhance its sales. Primarily this study will
enable the company to evaluate its position among
the competitors in respect to all the important
factors related. Secondarily this study will
enable the company to develop a fruitful
correspondence with the leads generated during
the tenure of the study conducted
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Research Objective
To study the dealers and retailers sales trend,
of CSD industry and their products. To make
comparative analysis between Pepsi and
Coke.. To determine the visibility of the Pepsi
on the dealer outlets. To determine the
preference levels of Pepsi in comparison to the
Coke. To find out the satisfaction level of
Pepsi in company. To find out the sales level
of Pepsi in comparison to the Coke. To find out
the dealers perception about the Pepsi
product. To find out the various factors
influencing purchase of the Pepsi or Coke. To
find out the expectations of the dealers from the
company.
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Research Methodology
Marketing research is the backbone of marketing.
The main objective of my study was to get
information from the dealer regarding the sales
of the CSD and non CSD products of Pepsi, and to
look at the other feasible channel for the sales
of those products. Meaning of Research
Research in common parlance refers to a search
of knowledge. One can also define research as a
scientific research for pertinent knowledge or
information on a specific topic. This is a
systematic and objective identification,
collection of data, analysis, disseminationand
use of information for the purpose of assisting
management in decision making relatedidentificatio
n and solution of problem in the market. Method
of study I have divided my all study into three
phases which are 1. Rout visit 2. Outlet
survey 3. Product survey
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