Selftest Questions 1

1
Self-test Questions 1

• Which of the following is NOT true of secondary
  data about
• global markets
• It was not gathered specifically for the research
  project
• at hand.
• b) It is often so expensive that small companies
  cant afford
• to use it.
• c) It can be accessed quickly.
• d) A great deal is available from government
  agencies.

2
Self-test Questions 2
Market research firms are discovering that global
clients want more than mere descriptions of what
is happening in the marketplace, they want
explanations of why it is happening. This
suggests an increased emphasis on a)
quantitative data b) qualitative data c)
probability samples d) convenience samples e) MIS
3
Self-test Questions 3
When the Coca-Cola Company convened focus groups
in Europe and Asia to assess potential market
acceptance of a contoured aluminum soft drink
can, it was attempting to collect ___________
data. a) primary b) secondary c) incipient d)
quantitative e) MIS
4
Self-test Questions 4
Which of the following is true about etic and
emic approaches to country analysis a) The
etic and emic approaches are identical. b) An
emic approach studies a culture from within etic
analysis is "from the outside." c) An emic
approach studies a culture "from the outside"
etic analysis studies a culture from within. d)
The emic/etic distinction is not useful in
cultural studies.