Cold Calling with Social Media

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What If Cold Calling Is Your Only Option?

• A presentation by Frank RumbauskasNew York
  Times Best-Selling Author

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Very few people return the System, despite the
fact that I sell it on a very generous "try
before you buy" offer. However, the people who do
return it all have the same reason "I want to
use your system, but my boss makes me cold
call!" If you're in that dilemma, I feel your
pain - I've been there too. Many times.
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Social media can be a very powerful tool in
"getting in the door" with a desired prospect.
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Social Media - First Step

• List companies you want to target
• Use LinkedIn to find out who are the key
  decision makers

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Social Media Second Step

• LinkedIn and Facebook can give you a wealth of
  information about your new prospect, or as
  they're more positively known, your probable
  purchaser.
• Using this strategy makes a sale all the more
  probable!

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Go beyond the corporate stuff. Where did he go to
school? What are her hobbies? What is his
hometown? Is he married? Does she have kids? What
are their favorite foods? Where else has your
prospect worked?
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Can you see how using social media can really
boost your cold calling potential?
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Before picking up the phone, look for
commonalities that you can talk about. In the old
days, this was accomplished by asking a friendly
receptionist lots of questions about the
prospect, before going into the cold call. Now
the Internet puts all that information right at
your fingertips!
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One Step Further

• Why try to make a phone cold call when you can
  use LinkedIn to send an "InMail" to the prospect
  instead?

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One Step Further

• Then after an initial contact is made, friend the
  person on Facebook. Get to know more about them
  the real person, not the prospect.

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One Step Further

• Follow them on Twitter and reply to interesting
  tweets now and then. Engage in conversation.

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• Begin a dialogue. Become friends, if only
  virtually.

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• Remember that people don't buy on price,
  features, benefits, or any of that. They buy
  people, and any chance they get, they buy from
  friends.
• So if your boss subjects you to cold calling,
  make the most of it - use social media to
  supercharge your cold calls and your sales!

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Thank You For Reading!
For a FREE 37-page PDF preview of the Never Cold
Call Again system, please visitwww.nevercoldcall.
com
Copyright 2012 by FJR Advisors, Inc. All
rights reserved.