Defense Media Activity

1
Defense Media Activity Information
Briefing September 2007
2
BRAC Law Requires

• Consolidation of the Army Broadcasting
  Service-Soldiers Radio/TV, Soldiers Magazine,
  Naval Media Center and Air Force News
  Agency-Army/Air Force Hometown News Service into
  a Defense Media Activity (DMA) at Fort Meade, MD
• Co-location of the Alexandria operations of the
  American Forces Information Service with the new
  DMA at Fort Meade

3
Preferred Course of Action Take BRAC a step
farther -

• Consolidate the Alexandria activities of AFIS
  with DMA
• Consolidate the internal communications elements
  of the Marine Corps
• Result is a new Defense FOA, the DMA

4
Vision

• Establish a world-class media organization that
  will produce and distribute comprehensive
  integrated communications to internal and
  external audiences through all available media.

5
Guiding Principles

• Take care of our people
• Ensure Service product control and ownership
• Organize Service-unique production units to meet
  information needs of Services
• Leverage state-of-the-art technology
• Gain efficiencies

6
DMA Operating Elements Moving to Fort Meade
Air Force News Agency San Antonio, TX
AFIS Alexandria, VA
DMA
Soldiers Media Center Arlington, VA
U.S. Marine Corps News The Pentagon
Naval Media Center Anacostia, DC
7
DMA Personnel Authorizations Moving to Fort Meade
8
DMA Personnel Authorizations Not Moving to Fort
Meade
Defense Media Center (CA) 130 Stars Stripes
(Washington, D.C. and overseas) 415 Defense
Visual Information Center (CA) 16 Joint
Visual Information Svcs Distro Activity (PA)
20 Joint Combat Camera Center (Pentagon)
11 Pentagon Bureau (VA) 30 Overseas AFRTS
(15 Countries) 744 Total
1,366
9
Total DMA Personnel Authorizations
Moving to Fort Meade
652 Not Moving to Fort Meade
1,336 Already at Fort
Meade (DINFOS) 303
Total 2,291

10
BRAC Funding Required to Implement BRAC
Recommendation at Fort Meade

• Movement of people and things
• Procure some new equipment

Construction 68.00 M Other 16.76 M
Total 84.76 M
11
Phases of Consolidation/BRAC Implementation

• D-Day - DSD establishment of the DMA
• Phase 1 (1 Jan 08 to 1 Oct 08)
• Disestablish AFIS
• Consolidate in place
• Service media commands OPCON to DMA

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Phases of Consolidation/BRAC Implementation

• Phase 2 (1 Oct 08 to spring of 2011)
• Consolidation in place
• All resources transfer to DMA
• Stand-up of Service Detachments 1 Oct 08
• Phase 3 (Spring of 2011)
• Consolidation complete at Fort Meade

13
Operational Control (OPCON)

• DSD Memo places the service media agencies under
  the OPCON of the Director, DMA until resources
  transfer on 1 Oct 08
• OPCON exercised through current command structure
• Administrative Control (ADCON) remains with
  services/agencies until resources transfer

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What does OPCON mean to you?

• OPCON will be transparent to employees
• Why OPCON is important
• Focuses the effort
• Matures relationships
• Sets the conditions for a smooth transition on 1
  Oct 08

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What does OPCON mean to the DMA and Service Media
Activities?

• Director, DMA exercises OPCON of the service
  media activities through the Senior Leaders of
  the service media activity conveying to the DMA
• Leadership (OPCON) flows from the DMA Director to
  the CDR/Director of the service media activities
  to the staffs SMC, NMC, Marine Corps News and
  AFNEWS which are conveying to the DMA
• If Service Dets are established, those positions
  being retained by the Service PAs, will report to
  their service PAs and assume roles as outlined in
  the DSD Establishment Memo

16
Adminstrative Control (ADCON)

• AFIS, SMC, NMC, Marine Corps News and AFNEWS
  continue to receive all administrative and
  logistical support from respective Services
  including
• Resources and equipment
• Personnel management
• Logistics
• Individual and unit training
• Readiness, mobilization, demobilization
• Discipline

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Timeline

• Fall of 2007 -- Preparation for/Implementation
  of OPCON
• 1 Sep 2007 -- Building design begins
• 1 Jan 2008 -- Establish DMA disestablish AFIS
• 1 Oct 2008 -- Services transfer resources to DMA
• Spring 2009 -- Building construction begins
• Spring 2011 -- Building construction ends
• Summer 2011 -- DMA/Alexandria moves to Fort
  Meade
• 15 Sep 2011 -- All BRAC actions must be completed

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Whats happened so far . . .

• 24 Sep 07 Deputy Secretary of Defense directed
  establishment of DMA
• DMA Transition Team formed/forming
• Operations/Engineering, Facilities, IT and AM
  Working Groups up and running

19
Whats happened so far . . .

• Contract awarded for building design
  architectural and engineering firm conducting
• Individual interviews
• Design charrette (detailed planning meeting) at
  DINFOS, Fort Meade, 10-12 Oct.
• Revised DoD BRAC Business Plan and DoD/Service
  budgets finalized

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Taking care of our people . . .

• Employee Outreach Program
• DMA Website Accessible to all on Defenselink
• On-site all hands events
• Newsletter