Stephen Yong

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Daily tourism spend hits US2 billion daily
averageMadrid (2006-07-14)

• THE World Tourism Organization says tourism
  spending now averages US2 billion a day, up 3.4
  per cent from 2005.Last year, the organisation
  estimates US682 billion was spent abroad by
  tourists. If spending on foreign passenger
  transport of US130 billion is added, the total
  export spend is more than US800 billion, some
  six per cent of global export of all goods and
  services.In comparison to receipts,
  international tourist arrivals grew by 5.6 per
  cent in 2005. Africa and the Middle East were the
  fastest growing regions, with arrivals increasing
  10 and 9.5 per cent respectively in 2005 over the
  previous year. Asia and Pacific arrivals grew 7.8
  per cent in that period.

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Airlines(current scheduled for 2006, both
directions total 1,151,780)
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Scheduled Weekly Flights(current scheduled for
2006, both directions total 5,383)
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Scheduled Weekly Seats(current scheduled for
2006, both directions total 1,151,780)
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Cambodia
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Yunnan (1996 2005)
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Guangxi (2000 2005)
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Lao PDR
9
Myanmar
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Thailand
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Vietnam
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Travel Tourism Measures
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Mission Statement

• To develop promote the Mekong as a single
  destination, offering a diversity of good quality
  high-yielding sub-regional products that help
  to distribute the benefits of tourism more
  widely
• To add to the tourism development efforts of each
  GMS country
• To contribute to poverty reduction, gender
  equality empowerment of women
• To promote sustainable development, while
  minimising any adverse impacts

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Why Tourism in GMS?

• Major growth engine for socio-economic
• development and poverty alleviation
• Promoter of the conservation of natural
• and cultural heritage
• Harbinger of peace

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Strategic Position in Region

• Strategic location
• Transportation cross road
• Large regional markets

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Air Transportation Network

• 16 international airports
• 70 million passengers p.a.
• 8 growth p.a.
• Airport expansion Suvarnabhumi
• Airport, Bangkok
• 125 million passengers by 2010

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Major Border Access Points

• Increased number of cross-border access points
• More access points with visa on arrival
• Improved access to visa extensions
• Development of GMS single visa

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Ground Transportation and Other Infrastructure

• Rapidly developing road transportation corridors
• Implementation of Agreement on Transportation of
  goods and passengers
• Integration of telecommunications services
• Interconnection of energy grid

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Hotel and Tour Operations

• 308,500 hotel rooms (5,000 establishments)
• 18.5 billion in fixed capital
• Strengthening room occupancies in mid to upper
  end of market (75)
• Demand growth at up to
• 8 per annum
• Hot areas are Cambodia, Lao PDR, and Viet Nam

• 4,700 travel agencies and tour operators
• Growing trend for partnerships between foreign
  and domestic operations
• Growing trend for cross-border tours based on
  cultural jewels
• Growing interest in Mekong River trips

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GMS 7 Core Tourism Challenges

• Marketing and Product Development
• Tourism Related Infrastructure
• Human Resource Development
• Managing Heritage Conservation
• Pro-Poor and Equitable Tourism Development
• Private Sector Participation and Investment
• Facilitating Sub-regional Tourism Flows

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Implementation

• 13 spatial priority tourism zone projects
• 16 thematic projects
• 104 country specific projects
• the Mekong Tourism Coordination Office

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Expected Outcome Estimated Value of Tourism
Expenditure in Billions(at 2005 prices)
Source GMS Tourism Sector Strategy, June 2005
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Estimated Investment Requirements( Billions)
Includes shopping, entertainment, amusements,
resorts, ground transportation, cruise vessels
and meeting facilities
Source APPI Estimates. September 2005
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Priority Areas for Investment in the GMS

• 1. Mekong River Tourism Corridor
• 2. Golden Quadrangle
• 3. East West Tourism Corridor Zone
• 4. Emerald Triangle
• 5. Southern Tourism Coastal Corridor
• 6. Green Development Triangle
• 7. Lao PDR Viet Nam Cross-border
• Community-based Tourism Zone
• 8. Andaman Coast Tourism Zone
• 9. Shangri-laTengchongMyitkyina

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Investment Opportunities in Country Projects
Source GMS Tourism Sector Strategy, June 2005
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Tourism Marketing and Promotion Plans

• Understanding the Dynamics of Mekong Destination
  Marketing

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Current Situation Reflected by

• Weak market position
• Limited and narrow product base
• Uncontrolled growth
• Lower yields
• Limited poverty alleviation effects
• Limited control over negative impacts

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Possible Strategies and Programmes

• Increase efforts to market the subregion as a
  single destination
• Increase and diversify subregional tourism
  product
• Raise management capacities and
  services-facilities quality standards
• Confront the negative impacts of tourism
  development
• Broaden the approach to the pro-poor tourism
  development
• Boost private sector participation
• Accelerate facilitation efforts

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Situation Analysis GMS Tourism Cooperation
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Suggested GMS Objectives and Targets
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GMS Tourism Going Forward

• Tourism Working Group
• Mekong Tourism Office
• Mekong Tourism Investment Summit
• Mekong Tourism Roundtable
• Mekong Tourism Training Workshop

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Tourism in the Future

• Be Prepared..however
• Terrorism will continue to have an effect
• Rising energy prices, inflation interest rates
  might change the current economic scenario
• Avian flu remains a serious concern
• Worldwide tourist arrivals expected to grow by
  4-5 per annum over the longer-term