Android Market Monitor July Vol.4

1
Android Market Monitor

• July 2011

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2
Android Market Insights

• Julys Headlines
• Android device shipments currently reach close to
  50 of the smartphone OS market share.
  Altogether, 51.7 million new Android devices were
  added to the stores user base. Another successful
  quarter and Androids reach will top that of
  Apple.

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Key Insights in July are

• Android holds 48 of smartphone shipments in Q2
  2011.
• Android Markets potential user base comprises
  28 of total smartphone app users (Apple holds
  37 of total smartphone apps reach).
• Number of potential Android app users will catch
  up with Apples app user base by the end of 2011.
• Android is preloaded onto more than 320 different
  handheld devices that can be clustered into 4-6
  groups based on their technical characteristics.
• As of the end of June the Android Market
  contained 256,445 apps
• Over the last few months average weekly new adds
  were 4,400 number of apps in store grows around
  2 per week.
• In July the net new adds featured merely 24 paid
  apps, compared to 42 three months ago.
• Average selling price in Android store keeps
  slowly decreasing as well, and at the end of July
  2011 equals 3.07.

4
By the end of 2011 Android Market will have as
large user base as Apple App Store

• For most developers one of the key criteria in
  selection of a platform is the potential reach of
  an application. Previously Apple was the
  unquestionable leader, with the largest app store
  user base.
• Over the past few quarters we have seen Android
  take over the smartphone market with
  record-breaking device shipments. In Q2 2011 it
  had already gained 48 of total smartphone
  shipments. However, Apple does not lag far
  behind, and it boasts an extraordinarily
  successful quarter, becoming the largest device
  manufacturer.
• Even though Android exceeded Apple in terms of
  smartphones shipped, Apple remains a leader due
  to significant success of other handheld devices,
  such as iPad and iPod Touch. To date Apple has
  shipped over 240 million smart devices (iPhones,
  iPod Touch and iPads) leaving Android behind with
  170 million cumulative device shipments. Given
  the device replacement cycles and other relevant
  factors, actual potential user bases are lower
  but Apple still wins over Android.
• However, Android is rapidly catching up the
  former largest smartphone operating system, in
  terms of potential app stores reach. The
  narrowing gap is even more obvious if we look
  into the share of each platform of the total
  smartphone application user base.

5
Android is closing the reach gap
Sources research2guidance
6
How fragmented is Androids user base?

• Many would argue here that Androids user base is
  not comparable to Apples, due to significant
  fragmentation. While Apple has launched only
  seven different handheld devices so far (iPod
  Touch, two iPads and several generations of
  iPhone), Android today is preloaded on to at
  least 320 different smartphone models with
  possible customizations in OS. Do developers
  really have to customize their app for each of
  those 320 devices to reach significant majority
  of users?
• Based on official Androids statistics 80 of
  active Android devices run Android 2.2 or Android
  2.3 operating system versions. Three quarters
  (75) of all devices have normal screen size with
  high density, with another 17 having normal
  screen size with medium density. Based on
  dominant technical characteristics among active
  Android devices, developers need to optimize
  applications for merely 4-6 different device
  types to guarantee good app experience to 80-95
  of all Android users.

7
Dominant technical characteristics
Source based on Android Open Source Project
resources and used according to terms described
in the Creative Commons 2.5 Attribution License.
8
Android Market key metrics overview developers
embrace free apps

• The Android Market remains ahead of Apples App
  Store in terms of new additions of content. As of
  the end of July it comprises 256,445 apps, 35 of
  which are paid. In July 2011 Android Market added
  19,246 new apps, growing 2 per week.

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App number dynamics in July 2011
Sources research2guidance, AndroidPIT
10
Over the last few months the level of new
adds remained stable and averaged 4,400 new apps
added to the store per week. However, recently
developers have started to choose a free app
model more often than previously. If in April the
share of new paid apps added was around 40, in
July it dropped to as low as 24.
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Number of apps and share of paid/free
Sources research2guidance, AndroidPIT
12
Number of apps and share of paid/free
Sources research2guidance, AndroidPIT
13
Share of paid apps per category
Sources research2guidance, AndroidPIT
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