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OLD AND NEW MEDIA

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Title: OLD AND NEW MEDIA


1
OLD AND NEW MEDIA
2
Scissoricizing and Scrapbooks 19th century
reading, remaking, and recirculating
  • Characteristics of new media digitality,
    interactivity, hypertextuality, dispersal,
    virtuality.
  • This does not mean that these characteristics
    were totally absent from traditional media.
  • Readings discuss how interactivity and dispersal
    of production and consumption also characterized
    scrapbook culture in 19th century.

3
Bookwheel
4
Index Rerum
  • 1835 A sort of catalogue of your own reading.
  • Quote favorite passages or passages of interest
    and organize them topically
  • Assumes continued access to books that one uses
    knowledge remains contextualized.
  • Internet equivalent?

5
Scrapbooks
  • With the arrival of magazines and newspapers,
    audiences started to cut and paste articles of
    interest in scrapbooks.
  • Scrapbooks reflect interest of makers.
  • Recontextualizing information.
  • Challenging authorship
  • Contemporary equivalent?

6
So why do we care?
  • Shows that audience always has searched to make
    certain uses of media to satisfy its own needs
    rather than follow the conventions of the medium.
    (lt--gt Mcluhan)
  • What is the relation of the audience towards
    cultural texts? Passive receivers of information
    or active creators of content?
  • gt textual poaching vs. gleaning

7
Textual poaching (Henry Jenkins)
  • Audiences particular mode of reception.
  •  Particular set of critical and interpretative
    practices (discussions about plots, characters)
  •  A base for consumer activism (write letters to
    networks, fight against bootlegging)
  •  Particular forms of cultural production and
    artwork (fanfiction)
  •   An alternative social community (creation of
    non-geographical communities, based on shared
    interests)

8
Textbook example Trekkies
  • How is textual poaching of Star Trek fans
    different from and similar to the textual
    poaching of scrap book makers?
  • Can you list other examples of textual poaching
    (on the Internet)?
  • How does the Internet changes the relation
    between cultural texts and audience?

9
Question
  • Five characteristics of new media are not
    absolute. Some of them were present -to an
    extent- in old media. What do media have in
    common and what sets them apart? What is old in
    new media and what is new in old media?
  • For example If one looks at new media as an
    economic commodity, the same economic rules apply
    If you dont bring in money, you will go under
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