Sprite

1
Investigating...
Advertising Slogans

• Sprite
• L'Oréal

2
SPRITE
SPRITE
SPRITE
SPRITE
3
SLOGAN

• p You drink Sprite
• q You obey your thirst

4
CONDITIONAL STATEMENT
If - then
Hypothesis
Conclusion

• p ? q

5
CONDITIONAL

• If you drink Sprite,
• then you obey your thirst.
• p ? q

6
NEGATION ()

• The negative of a statement.
• p You dont drink Sprite
• q You dont obey your
• thirst

7
INVERSE

• If you dont drink Sprite,
• then you dont obey
• your thirst.
• p ? q

8
CONVERSE

• If you obey your thirst, then you drink Sprite.
• q ? p

9
CONTRAPOSITIVE

• If you dont obey your thirst, then you dont
  drink Sprite.
• q ? p

10
Sprite

• If you drink Sprite, then you obey your thirst.
• If you obey your thirst, then you drink Sprite.
• If you dont drink Sprite, then you dont obey
  your thirst.
• If you dont obey your thirst, then you dont
  drink Sprite.

11

• Because
• youre
• worth it!

12
SLOGAN

• p You use L'Oréal products
• q Youre worth it

13
CONDITIONAL

• If you use L'Oréal products,
• then youre worth it.

p ? q
1
14
INVERSE

• If you dont use L'Oréal products,
• then youre not worth it.

p ? q
2
15
CONVERSE

• If youre worth it,
• then you use L'Oréal products.

q ? p
3
16
CONTRAPOSITIVE

• If youre not worth it,
• then you dont use L'Oréal products.

q ? p
4
17

• If you use L'Oréal products, then youre worth
  it.
• If you dont use L'Oréal products, then youre
  not worth it.
• If youre worth it, then you use L'Oréal
  products.
• If youre not worth it, then you dont use
  L'Oréal products.

18
YOUR TURN !

• Choose a product (food, drink, car, cosmetics,
  clothing, etc.).
• Using a media source (newspapers, magazines,
  internet, television, or radio), find its slogan.

19
PRESENTATION

• Create a poster to present your analysis
• the product (or brand) name
• picture(s)
• slogan
• all four statements
• your reflections

20
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