Joe Barrow

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Joe Barrow

• Chair, GOLF 20/20 Research Committee
• Executive Vice President, WGF
• Chief Executive Officer, The First Tee

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Research Committee

• Objective
• To identify the areas in which to measure and
  report the activity and vitality of the golf
  industry.

• Committee Members
• Joe Barrow The First Tee
• Joe Beditz National Golf Foundation
• Jon Last Golf Digest
• Ken Lovell PGA TOUR
• Paul Metzler PGA of America
• Peter Ryan Peter Ryan Consulting
• Tom Stine Golf Data Tech

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Research Committee

• Key Conclusions and Recommendations
• The industry should set specific goals related to
  adult player development measure and report the
  performance in expanding and growing the game
  through the adult program and other quantifiable
  initiatives.
• American Express Womens Golf Month
• PGA Play Golf America Day
• Family Golf Month
• The First Tee Chapter and National School Program
• The industry should not set long term targets,
  visions, or goals that relate to participation,
  rounds played, or growth in fan base.
• The industry should report the activity in the
  agreed upon areas at the appropriate frequency.

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Research Committee

• Areas of Measurement and Reporting
• Interest in golf
• Activity in golf
• Participation in golf
• Capacity in golf
• Facility economics in golf

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• Stay Tuned

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Get Golf Ready Rollout
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Get Golf Ready Annual/Cumulative Sites
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Get Golf Ready Annual/Cumulative New Golfers
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Get Golf ReadyAnnual/Cumulative Rounds
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Get Golf ReadyProgram Costs/Investment
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Get Golf Ready

• Industry Goal
• Reach out to 700 - 1,000 companies to participate
  in this unprecedented effort
• Generate 4 7 million in sponsorships to fund
  Phase I and Phase II

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Get Golf Ready

• Results to Date
• 33 companies have been contacted
• 33 companies have indicated interest
• 23 companies have indicated their level of
  commitment
• 638,500 - year 1
• 1.9m total participation

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Get Golf ReadyIndustry Sponsorship

• Champion - 100,000 per year
• PGA of America
• PGA TOUR
• TaylorMade-adidas Golf Company
• Ambassador - 50,000 per year
• Callaway Golf Company
• Nike Golf
• PING

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Get Golf ReadyIndustry Sponsorship

• Leader - 25,000 per year
• Club Car
• Golf Course Superintendents Assoc. of America
• National Golf Course Owners Association

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Get Golf ReadyIndustry Sponsorship

• Founder - 15,000 per year
• Billy Casper Golf
• Century Golf
• Club Managers Assoc. of America
• Golf Channel
• Golf Digest
• LPGA
• Troon Golf

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Get Golf ReadyIndustry Sponsorship

• Ace - 10,000 per year
• Eagle - 5,000 per year
• Birdie - 2,500 per year
• Metropolitan Golf Association

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Get Golf ReadyIndustry Sponsorship

• Par - 1,000 per year
• 3balls.com
• American Society of Golf Course Architects
• Executive Womens Golf Association
• Golf Course Builders Assoc. of America
• Golf Range Assoc. of America/Golf Range Magazine
• National Golf Foundation

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UNCLE JOE wants you
BE an INDUSTRY Champion Ambassador Leader