SMX%20Madrid%202008

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SMX Madrid 2008 Target GlobalUnderstanding
Search Markets Aroundthe World Targeting
US/English Language Regions.
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The Worldwide Search Engine Landscape Market
Shares
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United States
4
United Kingdom
5
United Kingdom
6
Western Europe
7
Canada
90 Google lt10 - Others
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Mexico / Latin America

• Overview of the Latin American market (Source -
  Acronym Media)?
• 549 million people
• 11 million registered corporations in Latin
  America.
• 3 major markets in Latin America Brazil (17),
  Mexico (18) and Argentina (26 penetration).
• Latin American Internet usage base is half that
  of the US.
• Latin American Search Engine Market Share (page
  views)
• Google 72
• Yahoo 17
• MSN 2
• Local Players (eg, Busca Pe in Brasi) 9

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Australia / New Zealand

• 90 Google
• 5 Yahoo!7
• 5 NineMSN

10
Israel
90 Google 10 - Walla.co.il, Ynet.co.il,
nana.co.il, others
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Regions without Solid Data

• North Africa
• Sub-Saharan Africa (except South Africa,
  whereGoogle is 90)?
• Southeast Asia
• India (but Google is presumed leader)?

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Non-Google-Centric Countries
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China
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Russia
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Japan
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Korea
17
Czech Republic
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Estonia
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Universal Geo-TargetingTactics
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Host IP Address
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Domain Extension
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Registrar Information
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Address Information
This Helps!
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Language
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Local Portal / Directory Listings
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Inbound Link Acquisition
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Webmaster Tools
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Geo Meta Tags?
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Targeting Google-Centric Regions
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Domain Authority
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Trusted Links
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Sandboxing
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Leveraging an Existing Domain vs.Launching New
Domains or Subdomains
greatsite.com gt newgreatsite.com greatsite.com/new
gt new.greatsite.com
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Targeting Non-Google Engines
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Baidu
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Yandex
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Naver
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Yahoo! Japan
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Local Engines
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Targeting the United States
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Competition Levels
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Spam Detection
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Link Evaluation
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Writing Quality, Usability User Experience
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Blogging for SEO
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Social Media Marketing
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Why Am I Ranking Well InOne Engine, But Not
Others?
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Weighting of Links
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Indexing/Crawl Rate
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Keyword Usage
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Valuable vs. Thin Content
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IP/Hosting or Historical Issues
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Getting Local Results from Anywhere in the World
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Google Geo Results
United States
Spain (España)?
Germany (Deutschland)?
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Yahoo! Geo Results
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MSN Geo Results
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Thank You. Slides Online at www.seomoz.org/dp/smx
-madrid