Annual Conference 2005

1
Annual Conference 2005

• General Session Welcome
• Nick Price
• President

2
Agenda

• 730 Welcome Remarks
• 740 Annual Report
• 800 Hoteliers View of HTNG
• 830 Ideas for Future Workgroups I
• 845 Trade Show Demonstrations
• 900 Branding Certification Program
• 940 Ideas for Future Workgroups II
• 955 Closing Remarks
• 1000 Adjournment

3
New Members

• New Hotel Members in 2005 - Corporate
• Royal Caribbean Cruises Ltd.
• Sol Melia Hotels Resorts
• Wingate Inns International
• New Hotel Members in 2005 Individual
• Cendant Corporation
• CTF Hotels Resorts
• Davidson Hotel Company
• Grove Park Inn Resort Spa
• Landrys Restaurants, Inc.
• Sea Island Company

4
New Members

• New Corporate Industry Partner Members in 2005
• Advanced Network Technology Laboratories Pte Ltd.
• AltiusPar
• Axxess Industries, Inc.
• Cenium AS
• Comcast
• Computer Sciences Corporation CHARTER MEMBER
• Core Communications Corp.
• Galaxy Hotel Systems
• Global Business Center, Inc.
• Infosys Technologies Ltd.
• InfoValue Computing, Inc.
• Lorica Solutions
• Maxxton bv

5
New Members

• New Corporate Industry Partner Members in 2005
• MCI
• Merchants Billing Services, Inc.
• Nevotek
• Newtrade Technologies, an Expedia Company
• Onity
• Oracle Corp.
• Paramount Hospitality Systems and Consulting
  Services
• Serenata IntraWare AG
• Sun Microsystems, Inc.
• Systemteq Limited
• Tangerine Global, LLC
• Valcros Communications
• Ze-Net Technologies

6
New Members

• New Individual Industry Partner Allied Members
  in 2005 from
• Advanstar Communications
• City Guilds
• DataApp, Inc.
• Erik Weller Advies
• Hospitality Leasing Corp.
• Hospitality Upgrade/Hotel Online
• Hotel Motel Management
• HOTELS Magazine
• Intrinsics
• iPass Inc.
• Shen Milsom Wilke
• Siemens
• TravelDailyNews International

7
Thank You

• HTNG thanks the companies who provided meeting
  venues for preconference meetings
• Expedia
• PAR Springer-Miller Systems
• And to others who assisted with logistics
• Datanamics
• Edgell Communications
• InfoGenesis

8
Annual Conference 2005

• Annual Report to the Members
• Douglas Rice
• Executive Director

9
Progress vs. Objectives

• HTNG is barely a toddler today
• Just 2 years as a functioning organization
• 16 months since the first substantive activity
• Our 2004 objectives were simple
• Prove the workgroups could accomplish something
  useful
• Build enough membership to survive financially
  and to begin building a permanent organization
• Gain industry awareness and credibility

10
Progress vs. Objectives
?

• Prove that the workgroups could accomplish
  something
• Competitors cooperating on key common elements
  delivered in 2004
• SOAP Header
• Guest profile exchange
• Posting remote guest/check lookup
• Check-in, check-out
• Group block management
• Two new workgroups launched in late 2004
• Latest was oversubscribed by 50

11
Progress vs. Objectives
?

• Build enough membership to survive financially
  and to begin building a permanent organization

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12
Progress vs. Objectives
?

• Gain industry awareness credibility
• Mainstream hotel company memberships
• Strengthened board of directors
• International membership growth
• Key alliances with other associations
• Cornell internship program
• Expanding media interest and coverage

13
Financial Highlights
Fiscal Year Ended March 2005
Revenues 254,000
Expenses 181,000
Membership Dues 199K
Mgmt Staff 115K
Other 55K
Mktg. 14K
Office 15K
Mtgs. 15K
Travel 15K
Net Income 73,000
Certification Program 8K
14
Partnerships

• HTNG entered into significant partnerships over
  the last year

15
Workgroup Highlights

• Property Web Services
• SOAP Header
• Customer information exchange
• Performance reporting monitoring
• Data cleaning list management
• In-Room Technology
• Infrastructure
• Mobile device docking
• All-in-one set-top box
• Unified messaging
• Personalized wake-up
• Property Distribution
• Common OTA Usage Profiles
• Reservation Delivery
• Channel Yield Controls

16
Future Objectives

• Key 2005 Initiatives
• Interoperability demonstration at HITEC 2005
• Branding certification program launch
• Launch new workgroups
• Growth in hotel membership and involvement
• Solidify European activities
• Continue to build on partnerships

17
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18
Annual Conference 2005

• The Hoteliers View
• Bob Bansfield, AVP-IT, Hyatt Hotels Corp.
• Glenn Bonner, CIO Corporate VP, MGM Mirage
• Michael Hwu, VP-Info Svcs., Four Seasons Hotels
  Resorts
• Barry Shuler, SVP CTO, Marriott International

19
Annual Conference 2005

• Ideas for Future Workgroups
• Part 1

20
Group Billing Reconciliation

• Problem
• Group invoice creation is complex, largely
  manual, and error-prone
• Key data in at least three systems
• Contractual agreements, concessions, BEO in sales
  catering system
• Guestroom consumption and charges in PMS
• Banquet consumption in POS
• Presentation often needs to be customized for
  meeting planner
• Review and approval by planner is slow and
  cumbersome for both hotel and planner often by
  phone, fax
• 60-90 days to get final payment
• Opportunity
• Combine data from all systems, present invoice to
  planner via web XML to custom format if
  required
• Reconcile questions errors through online
  review response
• Get paid faster, with less hassle to meeting
  planner
• Potential Participants
• Sales/Catering, PMS, Point-of-Sale, others

21
Meeting Room Services

• Problem
• Convergence between the meeting room, the guest
  room, and the Internet is still more theory than
  reality
• Rapidly changing and increasingly complex meeting
  room service requirements
• Hotels are missing a potentially large revenue
  opportunity
• Opportunity
• Connect the meeting room and the guest room for
  audio, video, and web-meeting applications
• Automate the service requirements
• Potential Participants
• Sales/catering, in-room entertainment,
  telephony, meeting/AV services, others

22
Multi-Vendor Support

• Problem
• As networks and applications become more
  interoperable, it becomes harder to tell them
  apart
• Guests, hotels dont know who to call when
  something breaks
• Support desks lack key hotel-specific environment
  and configuration needed to diagnose problems
• No common way to determine health of local or
  remote systems
• Finger pointing often results!
• Opportunity
• Equip hotels, tech vendors to be able to work
  with third parties for first-response support
• Guests, hotel can dial one number for any
  technology problem
• Remote diagnostic tools usable with multiple
  systems to help fix the problem or determine
  which vendor can
• Potential Participants
• Almost anyone!

23
Payment Systems Integration

• Problem
• Hoteliers / Merchants need more capability in
  their Payment system interfaces
• New Credit Card security requirements, e.g.
  Payment Card Industry Data Security Standard /
  Visa CISP.
• Significant cost of compliance. Liabilities and
  potential fines for non-compliance.
• All parties in the payment chain looking for
  indemnification and contractual commitments.
• Opportunity
• Minimize risk, liability and cost of compliance
  through the implementation of common methods of
  communicating between hotel and payment systems
  that avoids Credit Card data storage at the
  POS/PMS level.
• Potential Participants
• Payment systems, PMS, CRS, POS, distribution
  systems, others

24
Training Best Practices

• Problem
• High turnover in hotels - knowledge level drops
  off
• Traditional vendor training effective at launch
• But not as practical for sustaining knowledge
  on-going
• Hotels business processes and configuration
  needs to be integrated with system training
• Opportunity
• Establish best practices and techniques for
  development and delivery of technology training
• ROI on System investment is optimized with expert
  users
• Potential Participants
• Everyone! Hotels, Product Vendors, Educators

25
Building Control Systems

• Problem
• Buildings are getting smarter, but have very
  little knowledge of guest needs or hotel
  operations
• Opportunity
• Tie building services to guest and staff needs
  and movements
• Security and access control
• VIP guest recognition and service response
• Staff location awareness/dispatching
• Potential Participants
• Access control, PMS, Security/CCTV, Rapid
  Response, Smart Cards, Kiosk, others

26
Whats Your Idea?

• Do you have a pet problem that an HTNG workgroup
  could help address?
• Write it down on the HTNG Workgroup Idea
  Submission form
• Pass it to the end of the aisle before the end of
  the next presentation
• Later on, well review some of the ideas
  submitted
• And get an initial reading of member interest

27
Annual Conference 2005

• HTNG Trade Show Demonstrations
• Douglas Rice
• Executive Director

28
Interoperability Demos

• Demonstrations at trade shows are an integral
  part of the HTNG process
• Rules of engagement bring vendors together to
  implement solution sets
• Common, externally imposed deadlines create a
  sense of urgency
• Demos are not part of the workgroup process, but
  are coordinated
• Ideas often originate within workgroups
• Can cross multiple workgroups
• Open to all HTNG members
• Fairness rules are complex but are required to
  comply with antitrust law

29
Key Questions

• Can we participate in HTNG trade show promotions
  and demos?
• What can we show?
• What rules do we have to follow?
• Whats the structure and cost?
• How do we get involved?

30
Participation

• Can we participate in an HTNG trade show
  promotions and demos?
• Corporate industry partners YES
• Hotel companies YES
• Individual industry partners NO
• Allied members NO
• You do NOT need to be in a workgroup
• Demos must be sanctioned by one or more
  workgroups
• But any HTNG eligible member can participate

31
What Can Be Shown

• Interoperability demonstration concepts
• Workgroup-approved specifications, valid
  extensions, and approved concepts
• Specs must be open published if demonstrated in
  HTNG booth
• Use best practices of next-generation systems
• SOAP header, XML web services, IP connectivity,
• Two or more systems vendors
• Working code with live systems only
• No stubbed code, simulation, or canned messages
• Features/functions not achievable alone

32
Rules Demo Venues

• HTNG demos can be shown at any venue, by any
  company eligible in that venue
• In your own booth can be combined with
  demonstration of own product features
• Partner booth same
• HTNG booth, if offered interoperability
  features only

33
Rules Compliance Claims

• Pending the launch of HTNGs branding
  certification program
• Claims of compliance NOT ALLOWED
• Claims of development in accordance with HTNG
  specs and process OK IF TRUE
• After launch of the program
• Certification Policy and Trademark License
  Agreement will govern all claims

34
Rules Structure Cost

• HTNG will support demos at venues that support
  its strategic objectives and membership growth
• Members may demonstrate at other venues, but HTNG
  support may be limited or nil
• The Marketing Committee oversees the structure
  and cost of participation in supported venues
• Chaired by Executive Director
• Establishes budgets and marketing approaches
• Open to all Industry Partners, one vote per
  company
• Show up and vote, or live with the consequences

35
Getting Involved

• To get involved in a demo
• Request login for Marketing Committee Site
• Follow the registration procedures shown there
• Identify specific demonstration concepts of
  interest
• Find the necessary demo partners, through the
  site or on your own and make sure they deliver!
• Use existing specs, or develop and publish your
  own (if workgroup authorizes)
• Coordinate the venue logistics through the
  Marketing Committee team(s)
• Active participation in the marketing committee
  is optional but strongly encouraged and helpful

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37
Annual Conference 2005

• HTNG Branding Certification Program
• Presenters Jane Durment, The Marcus Corporation
• Paul Hickey, The Open Group

38

• The Vision
• HTNG Certified
• Value of a Brand
• HTNG not a standards organization
• Mission Develop Products that you can buy!
• Power of the Brand to grow the market
• Benefits
• Suppliers Marketing power Investment
  protection
• Hoteliers Buying Confidence

39
Branding Certification Program

• The Vision
• Sustain the Brand via Certification Program
• Certification Program assures
• Consistent application of the specification
• Warranty of Conformance
• Open availability of the Conformance Requirements
• Open opportunity to apply for Trademark licensing

40
Branding Certification Program

• Certification Program Roles
• Specification Authority HTNG
• Certification Authority The Open Group
• Applicant - Vendor applies for certification

41
Branding Certification Program

• The Open Group
• Consortia Services
• 18 years experience serving Industry Consortia
• http//www.opengroup.org
• Certification Services
• Premier certification service provider to IT
  Industry
• Own UNIX Trademark certify all UNIX Vendors
• Wireless Application Protocol (WAP) WAP Mobile
  Phone CA SA
• Bluetooth facilitated Work Groups

42
Who is the Open Group?

• IT industry consortium
• 200 members
• 50 buy-side
• Requirements standards
• Operating since 1985
• UK based - X/Open
• US based - OSF (Open Software Foundation)
• Merged to form The Open Group in 1996
• Platinum Sponsors
• Fujitsu, Hitachi, HP, IBM, Sun
• Offices in Reading UK, San Francisco CA,
  Burlington MA, Brussels and Tokyo
• Not-for-profit

43
The Open Groups Mission

• To drive the creation of Boundaryless Information
  Flow by

• Working with customers to capture, understand and
  address current and emerging requirements,
  establish policies and share best practices
• Working with suppliers, consortia and standards
  bodies to develop consensus and facilitate
  interoperability, to evolve and integrate open
  specifications and open source technologies
• Offering a comprehensive set of services to
  enhance the operational efficiency of consortia
  and
• Developing and operating the industry's premier
  certification service and encouraging procurement
  of certified products.

44
Program Components
Core Elements Specification Validation/test
criteria Trademark
Core Documents Certification Policy Trademark
License Agreement Conformance Requirements Operati
ons Guides and Manuals Conformance Statement
Questionnaire
Core Processes Problem reporting and
interpretations Certification and
testing/validation
45
Certification Objectives

• Certified products meet buyer expectations for
  conformance and interoperability
• Market growth through lower risk and greater
  confidence
• Buyers can tell the difference between certified
  and non-certified products, and know what
  certification means
• Market share for suppliers who have made the
  investment to get it right
• Make best practice commonplace

46
Certification Overview

• Programs operated by The Open Group include a
  warranty of conformance to specifications
• This warranty ensures that
• Products conform to the Specification
• Products remain conformant throughout their life
• If there is a non-conformance, the product will
  be fixed in a timely manner
• Trademarks are at the heart of these programs
• because trademark law can be used to prevent
  false claims
• Use of a trademark is controllable

47
Program Phases
48
Certification Policy
Obligations
Individuals/ Organizations
Products
49
Implementation

• Certification Programs are usually implemented as
  a series of documents and a web site
• On-line application forms and agreements,
  conformance statement questionnaires, work flow
• The Open Group will provide facilities to enable
  HTNG working groups to develop and install their
  own product standards into the program, including
  tools for building and installing
• Conformance statement questionnaires
• Selfvalidation questionnaires

50
Applying for Certification

• Read and understand Policy and Product Standards
• Complete on-line application forms and agreement
• Pay certification fee by credit card
• Complete on-line conformance statement and self
  validation report
• If all information is complete, consistent and
  correct, then CA will request execution of
  trademark license (on-line)
• Certification achieved!
• Entry in register of certified products
• Certificate (PDF)

51
Specification Authority Role

• Specification Authority remains with HTNG
• Work Group Life-cycle
• Submit specification
• Establish on-going Specification Authority role
• Subcommittee / Review Team of HTNG members
• Responsible to provide clarifying
  interpretations, conformance rulings and
  specification updates.

52
Key Milestone Targets

• First draft of Policy for HTNGreview 03/18
• Policy for HTNG approval mid-May
• Beta version of tools available forHTNG review
  early Q3
• Web site ready for working groupsto install
  first Product Standards late Q3
• HITEC Announcement !

53
Annual Conference 2005

• Ideas for Future Workgroups
• Part 2

54
Idea 1

• Problem
• xxx
• Opportunity
• xxx
• Potential Participants
• xxx

55
Idea 2

• Problem
• xxx
• Opportunity
• xxx
• Potential Participants
• xxx

56
Idea 3

• Problem
• xxx
• Opportunity
• xxx
• Potential Participants
• xxx

57
Idea 4

• Problem
• xxx
• Opportunity
• xxx
• Potential Participants
• xxx

58
Idea 5

• Problem
• xxx
• Opportunity
• xxx
• Potential Participants
• xxx

59
Express Your Interest!

• Group Billing Reconciliation
• Meeting Room Services
• Multi-Vendor Support
• Payment Systems Integration
• Building Control Systems
• Resort Systems
• Training Best Practices
• Project Management
• Guest Value
• In-Room Controls
• IT Processes
• Sarbanes-Oxley Compliance

60
Annual Conference 2005

• Closing Remarks
• Nick Price
• President

61
Thank You!