What we do

1
What we do
What We Do

• Digital Distribution We supply music to iTunes,
  eMusic, Rhapsody etc.
• Online marketing blogs, media sites,
  tastemakers
• Music business consultation Current clients
  include Iris Digital Distribution, What Are
  Records?, Real Music Records.
• Physical (CD/Vinyl) Distribution Marketing
• Placement of music in TV, Radio via direct
  relationships and 3rd party companies (PumpAudio,
  Rumblefish)
• Tour booking promotion

2
The New Music Economy

• Notable changes in the economic stability of the
  music industry started in the late 1990's with
  the advent of P2P file sharing.
• The Long Tail theory is a benchmark in the music
  industry for new economic concepts.
• The nuance of infinite shelf space opened up
  economic opportunity for independent record
  labels around the world.
• The term New Music Economy first emerged in 2007.
• Source Wikipedia
• Why Im here
• a long-standing solution to the dilemma of
  licensing nascent and controversial uses (of
  music online) will only occur by way of
  persistent, perhaps heated dialogue between the
  developers of new services, the investors in
  those services, and the owners of the underlying
  rights involved. Each party has a stake in the
  success of innovative opportunities.
• Source Will Page, Head of Research, MCPS-PRS
  Alliance

3
Source Gerd Leonhard, Endofcontrol.com
4
Source Gerd Leonhard, EndofControl.com
5
Elements of The New Music Economy

• Music Licensing
• Direct relationships with music supervisors and
  3rd party licensing companies
• E.G. Rumblefish, Pump Audio, YouLicense
• Co-Marketing
• Music Brands combine
• E.G. Carling Presents The Oh Yeah Sessions
• Branding with New Tools
• widgets, meta-socialnetworks
• E.G. Rcrd Lbl, Ning, Reverbnation
• Non Traditional Retail Space
• Music for sale in hotels, coffee shops, yoga
  studios etc
• E.G. Rock River Music, Music Branding Companies.
• Digital Distribution
• iTunes etc, but including merch, concet tickets.
• E.G. Penny Distribution, Zazzle.com
• Internet-Specific Content
• Online-only content drives users to buy related
  content.
• E.G. MUZU.TV, Reverbnation

6

• Fan Artist Relationship Management
• blogs, sms, geotagging, fan sites, social
  networks
• E.G. Friendfeed, RSS, LastFMs Music Manager.
• Quality Control
• Licensing agencies, record labels focusing on
  quality control, acting as filters.
• E.G. Pitchfork, Pump Audio, Magnatune, Penny
  Distribution
• Content Management System Structures
• Content Management Systems (CMS) for bands,
  labels artists.
• E.G. www.Artistdatasystems.com
• Legal Structures
• Exploration and interpretation of music law
  incorporating new technology
• E.G. Your IP Law Firm.com
• Live Performance
• Use new tools to book shows, communicate tour
  dates and find audiences
• E.G. Eventful.com
• Incorporation of Attention Economy
  Principles in Marketing Strategies
• Monitoring attention of consumers online with new
  metrics and measurements of consumption, rating
  systems and time spent.
• E.G. Big Champagne, Trendrr.com, WiredSet.
• Source Wikipedia

7
Source Mark Gunheim, WiredSet.com