Campaign Posters - PowerPoint PPT Presentation

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Campaign Posters

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You can either choose pictures from Clipart or from your own files. ... Strong and patriotic. Elitist Unpatriotic Flip Flopper. Symbolism and Emotion. Humor ... – PowerPoint PPT presentation

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Title: Campaign Posters


1
Campaign Posters
2
How to do it
  • Create your poster in PowerPoint
  • Save it
  • Print the file using Acrobat Distiller (not
    Reader)
  • This saves a new .pdf file that can be uploaded
    to LegSim on your profile page

3
Creating with PowerPoint
  • Inserting pictures
  • Click on Insert, scroll down to Pictures. You can
    either choose pictures from Clipart or from your
    own files.
  • Or right click on an image and copy it. Then
    paste it to Powerpoint. Drag the image to move it
    or resize.
  • Inserting text boxes
  • Click on Insert, choose Textbox
  • Drag to proper location or to re-size
  • To delete, click on the border and then hit
    delete
  • Format
  • Lots of Format options, such as changing the
    background color of your slide
  • Change text size or color by highlighting it first

4
Design Tips
  • Choose a simple familiar message that will
    resonate with voters. Dont ask them to think!
  • e.g. she cares, shes a fighter, shes a flip
    flopper
  • Spin but dont lie. Let voters draw their own
    conclusions
  • Colors, Symbols, Slogans are good ways to send
    memorable messages
  • Be original to grab attention!

5
Colors and Slogans
6
Association
Wheres the beef?
In 1984 Democratic primary candidate Walter
Mondale evoked the then popular line from a
Wendy's Hamburgers commercial during a debate
with Gary Hart, raising questions about the
substance of Harts campaign.
7
Symbolism and Emotion
Cares about us
8
Symbolism and Emotion
Cares about us
Cares about our kids
9
Symbolism and Emotion
Doesnt care about kids or the troops
10
Symbolism and Emotion
Strength and patriotism
11
Symbolism and Emotion
Elitist Unpatriotic Flip Flopper
Strong and patriotic
12
Symbolism and Emotion
Humor
13
Symbolism and Emotion
Humor that makes a point
Humor
14
Symbolism and Emotion
Fear and Suspicion
15
Make em think
16
Campaign Ad Resources
  • EASE History
  • Living Room Candidate
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