Campaign Launch

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Campaign Launch
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The Campaign

• 26th annual health awareness campaign
• Helping people who want to stop smoking
• Work on the campaign all year round
• Small team of four
• Work closely with stop smoking services, local
  authorities, schools, colleges and other health
  professionals

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The RM Family

• RM groups
• Nearly 60 male
• 42 aged 25-44
• 39 have children under 16
• Smoking prevalence
• 31 men,
• 28 women

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NSD and research

• Social marketing and evidence-based campaigning
• 2009 campaign fieldwork

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Focus group results
Money is what would stop me
Thats showing where its hitting you, isnt it
It says instantly, Look at the money youre
chucking away.
It makes you think about how much money you spend
on it Its a call to action Everyone cares
about money.
It says its a waste of money, its all going up
in smoke Which is true.
That speaks to people, especially nowadays
people are thinking, We cant afford it.
I like that. I really notice the money now
things are going up every week. It makes you
think.
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Merchandise
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Leaflets Posters

• Posters for each UK country
• Horizontal and vertical banners
• Leaflets in English and bilingual Welsh/English
• Multi-lingual poster
• This year 2 multi-lingual leaflets New
• One in Polish, Croatian, Somali, Chinese,
  Vietnamese and Turkish

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Something for everyone
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Pregnancy early years

• Engage with parents and young children

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Fitness, finance fun
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Order your materials How and when?

• Easy to use online ordering system
• Updated for 2009!
• Purchase Orders
• If using please get in advance
• Orders taken from early December
• Any problems please contact us
• We have (almost) limitless patience!

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nosmokingday.org.ukWebsite of wonders

• Easy to use order system
• Everything you need
• Fantastic free downloads
• e-cards
• Puzzles
• Event Calendar
• Publicise your event
• Info and support for quitters