University Graduate School Spring Campaign

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University Graduate SchoolSpring Campaign

• Advertising campaign
• Student Focused Message
• Website re-design
• Web videos - complement ad
• Online response mechanism
• Measurable return

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• US News and World Report Regional
• - full page color
• College Newspapers
• - Black White,
• ¼ pages
• - 3x in 6 newspapers

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Inquiry form
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(No Transcript)
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Thank you for your interest in graduate education
at Florida International University. The program
director for the field of study you indicated
will be notified of your interest and will
forward program literature, describing the degree
program options in greater detail. For your
convenience, the Graduate Catalog and our
Application for Admission are now available
online. To access the Graduate Catalog, please
go to the University Graduate School homepage at
http//www.fiu.edu/ugs/ then click on
Catalog. The most current version of the
catalog is available there. The University
Graduate School homepage also has information on
financial aid, assistantships, and special
programs. To directly access the Application for
Admission to the University Graduate School,
please log on to http//www.fiu.edu/gradadm. The
site will direct you to FACTS.org, which is our
application processing site. Simply click on
Admission Applications and follow the
directions. To view a comprehensive list of the
graduate programs offered go to
http//www.fiu.edu/gradadm/all_grad_prog.html.
For information on the Graduate Records
Examinations (GRE) you can visit the GRE website
at http//www.gre.org. For information on the
GMAT test visit http//www.gmac.org If you have
any further questions, please feel free to
contact us. Again, thank you for your interest in
graduate programs at Florida International
University. Graduate Admissions Office Florida
International University 11200 SW 8th Street, PC
231 Miami, FL 33199 Phone [phone] Fax
305-348-7441 Email gradadm_at_fiu.edu
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What Happens Next

• Program Directors receive email.
• Directors will respond with a generic response
  via email, phone, etc (We will provide a template
  for these responses.)

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• UGS will receive database distribute to Deans
• Marketing will receive
• database and compile
• reports to measure
• effectiveness

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• Saturday, April 16, 10 a.m. 1 p.m. GC 140
• Postcards 5,000 to be mailed on March 18
• Inserts The Miami Herald - April 11
• Flyers Campus distribution
• UGS and GAO website