GCSE MEDIA STUDIES

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GCSE MEDIA STUDIES EXAM 2009
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SECTION A ANIMATED FILM
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TEXTUAL ANALYSIS

• CHARACTERS appearance, personality
• BACKGROUNDS
• COLOURS
• VOICES
• MUSIC
• NARRATIVE
• ACTION

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THEORY
NARRATIVE THEORY TODOROV EQUILIBRIUM everything
is normal, in balance Nemo goes off to
school DISEQUILIBRIUM something happens which
disrupts normality Nemo is captured RECOGNITION
someone recognises something is wrong Marlin
realises Nemo has been captured QUEST they set
out to put things right Marlin sets out to find
Nemo EQUILIBRIUM normality is restored, but
things are different than at the start Nemo
escapes. Marlin and Nemo find each other and
return home
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NARRATIVE THEORY LEVI STRAUSS BINARY
OPPOSITIONS Narratives revolve around a series of
direct opposites. If one is at play in a
narrative then its opposite will also be
present. Good v Evil Old v Young Hero v
Villain Industrial v Rural
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NARRATIVE THEORY PROPPS CHARACTER
TYPES Narratives revolve around a series of 8
broad character types Hero seeks
something Villain opposes the hero Dispatcher
send the hero on his way Donor gives something
to the hero which helps him in his quest Helper
aids the hero False Hero falsely assumes the
role of hero Princess reward for the hero and
needs protecting from the villain Her Father
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• AUDIENCE THEORY
• USES AND GRATIFICATIONS THEORY (Blumler and Katz)
• The audience consumes (uses) the media to fulfil
  one of four basic needs and the media meets
  (gratifies) these needs.
• DIVERSION
• The need for escapism to escape the humdrum of
  everyday life
• PERSONAL RELATIONSHIPS
• Using the media to fulfil the need for
  companionship
• Using the media to form relationships with
  others to be part of a social group
• PERSONAL IDENTITY
• Using the media to find out about ourselves
• SURVEILLANCE
• Using the media to find out about events going on
  around us

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TERMINOLOGY
CONNOTES SIGNIFIES ANCHORS CONVENTION NARRATIVE AN
THROPOMORPHISM
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PRE PRODUCTION

• Film title
• Outline of narrative
• Characters
• Target Audience
• What makes your film attractive to the audience?
• What company would make your film and why?
• Potential problems with making the film?
• How would you promote your film?
• Release date.why?
• Tagline

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• What you might be asked to do?
• Draw characters
• Storyboard opening scene
• Storyboard a key scene
• Storyboard a trailer
• Create a film poster
• Give examples of merchandise

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PRIOR KNOWLEDGE
FILM COMPANIES DISNEY Snow White, Bambi, Jungle
Book, Aladdin, Beauty and The Beast PIXAR Toy
Story, Monsters Inc, Finding Nemo DREAMWORKS
Shrek, Kung Fu Panda, Madagascar 3D films latest
development Monsters v Aliens, Up, Coraline How
are films promoted? Above and below the line
advertising Why do people enjoy animated films?
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SECTION B NEWS IN PRINT AND ELECTRONIC MEDIA
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TEXTUAL ANALYSIS
MASTHEAD LARGE BANNER STYLE HEADLINE LARGE
PICTURES COLOUR PUFF CELEBRITIES NOT MUCH
TEXT BUZZWORDS FREEBIES WHO IS THE TARGET
AUDIENCE?
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• MASTHEAD IN BANNER ACROSS THE TOP OF THE PAGE
• NAVIGATION LINKS
• LOTS OF PICTURES
• HEADINGS AND COLOURS USED TO CATEGORISE CONTENT
• VIDEO CLIPS
• ROLLOVERS
• ADVERTS
• UPDATED REGULARLY
• INTERACTIVE

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SIMILARITIES AND DIFFERENCES?
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THEORY

• NEWS VALUES (Galtung and Ruge)
• FREQUENCY time span taken by an event e.g.
  murders happen suddenly
• THRESHOLD the size of an event e.g. earthquake
  with thousands killed
• UNAMBIGUITY limited meanings
• MEANINGFULNESS - a) the event means something in
  our culture b) The event is relevant to us has
  an impact on our culture (usually represented as
  a threat)
• CONSONANCE meets our expectations
• UNEXPECTEDNESS something we dont expect
• CONTINUITY a running story
• COMPOSITION to create balance so not everything
  is bad news for example
• REFERENCE TO ELITE NATIONS events in the
  developed world more likely to be reported
• REFERENCE TO ELITE PERSONS the famous and
  powerful treated as being of great importance
• PERSONALISTION events seen as the actions of
  individuals
• NEGATIVITY bad news is good news

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PRE PRODUCTION

• Newspaper title and/or website address
• Price
• Main story (buzzword)
• Headline
• Pictures
• Colour scheme

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• What you might be asked to do?
• Sketch front page
• Sketch homepage
• Write headline and main story
• Sketch an advert for your website to appear in
  the newspaper
• List the main features of your product
• Explain how your product attracts the target
  audience and how you sustain their interest

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PRIOR KNOWLEDGE

• How is electronic news different from print based
  news?
• Why do newspapers have online editions?
• How do newspapers attempt to attract audiences?
• Tabloid v broadsheet newspapers
• Hard News v Soft News
• Hard news up-to-the minute news and events that
  are reported immediately
• Soft news background information or human
  interest stories

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THE EXAM

• 2 HOURS 30MINS
• APPROXIMATELY 30MINS FOR SCREENING
• ONE HOUR PER SECTION
• KEEP AN EYE ON THE CLOCK
• ANSWER EVERY QUESTION
• ANSWER IN NOTE FORM IF RUNNING OUT OF TIME
• ANNOTATE DRAWINGS colour if time left

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GOOD LUCK