Media Studies

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Media Studies

• Film

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• First we will look at film and the Film industry
• As always make notes and keep for revision and
  the final report.

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Genre

• Genre means type i.e a type of media text with
  certain characteristics or conventions
• Give some examples?
• Cross genre or hybrid genre means a mix of genres
  e.g Alien.
• What are the genres of the film Alien?
• Genres are constantly changing
• Give an example of a recent genre?
• Why are they important?
• Look at some film posters what genres are
  suggested?

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Narrative

• The narrative is basically the story.
• There are theories that analyse narratives.
• Todorovs theory broke down film narratives into
  specific stages.
• Equilibrium.
• Disruption..
• Recognition of disruption.
• Attempt to repair disruption.
• Reinstatement of equilibrium
• Another version of this is..

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Narrative structure

• Hero/herione
• Disruption....Heros Quest..Return to normality
• Agent of change
• Use this model to show an example of a movie
• Can you use it for a James Bond movie?

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Representation

• The way in which people places or events are re-
  presented to audiences.
• Many representations of people e.g women,
  teenagers ethnic groups etc. are often
  stereotypical.
• Stereotyping is labelling a group or person in a
  certain way usually unfairly (negative)
• Can you think of any positive stereotypes

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Intertextuality

• Is the link between two media texts.
• E.g when watching a Film or TV programme you
  recognise a reference to another film or
  programme.
• Can you think of any?

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Look at Media Know all

• Blockbusters
• We will look at analysing a Film poster.

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• Facial expression
• intense
• serious
• dangerous
• means business

Dressed in stereotypical bond outfit
Setting International Glamorous Could be
anywhere
Rule of thirds evident
Loose tie - no longer playing by the rules
Colour grey signifies Dark, violent, action
packed, serious
indirect mode of address S Focused on his target
Body language signifies Moving towards his target
not to be messed with.
Gun Macho, genre James Bonds trademark
gun iconography
Shes not happy why ?
Not usual bond girl S Serious, not part of his
plan S Looks like she is passive not clear if
she is a goodie or baddie S Romance/Love interest
Producers
Presents new Bond Change of image and Much
darker themes
James Bond iconography
Billing block S Barely legible - the film/007
brand sells itself. Actors not important
Production company
007 most prominent part of text x3
Target audience Poster targeted at men women
VERY sexy Alpha male
Produced using GCI/Desktop publishing
Enigma who is he after?
Internet site
Release date
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What is the Enigma ?
Bow Tie done up Formal times
Dinner suiticonic image

Facial expression Slightly humourous, not
serious
Trademark gun Macho
Clues to narrative
International setting as usual action, thrills,
genre
Direct mode of address appeals to audience which
is male Surrounded by fantasy women hes in
control
Iconic symbol
Billing block much less info
Producers
Red Russia Russia
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Task 1

• Copy out one of the posters and add to the
  annotation. Keep for your project.
• Find a poster of a similar genre and begin to
  annotate for your HW.
• Use the previous as a guide and look at the next
  slide for analytical terms.

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Key Terms use these in your Analysis where
appropriate

• Typical
• Codes and Conventions
• Signifies or Connotes
• Stereotypical
• Camera shots CU, VLS POV etc.
• Symbolic codes are hugely significant. You should
  identify the range of symbolic codes and explain
  why they have been used by the makers of the
  text. You should use the word SIGNIFY or CONNOTE
  when describing symbolic codes. Eg. The skull and
  cross bones symbol on the flag signifies pirates.
  
• Body language e.g his body language signifies he
  is scared.
• Gesture
• Dress
• Setting
• Composition rule of thirds, perspective,
• Colour
• Typographic codes fonts, plain, bold, italic,
  decorative, serif / sans serif
• Anchorage. How do the words used give the image
  meaning.
• Mise en scene, a useful word here which often
  describes many symbolic codes. Eg the
  mise-en-scene shows an urban setting.
• Denotation and Connotation ( same as signify and
  signified)

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• Watch the video of the publicity and marketing of
  Judge Dred
• Take notes and make references to them in your
  report

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Task Film Poster Production Theme James Bond

• Create a Poster campaign (Poster and teasers) for
  a new James Bond film called Devil may care
  this is the latest Bond book but written by
  Sebastian Faulks not Ian Fleming the original
  author.
• Or you have one HW only to come up with a title
  of your own but it must follow the James Bond
  themes.
• Write a synopsis (treatment) for your film, max
  two paragraphs
• What is the sub-genre of Film ? e.g. action
  comedy
• Who will be the target audience ?
  (Primary/Secondary)
• When will the final release date be? Explain why?
• Find out what other (real) films are to be
  released at the same time (competition).
• Annotated analysis of a film Poster with similar
  genre.
• Produce ideas for a new Poster campaign (design
  and produce a poster and teaser posters for your
  new film.)
• Annotated analysis of own Poster/s.

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• Use the link to the Media edu site for some
  detailed history and links for film.

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Extension Task

• Web page/ site design
• Create a front page (and pages if you have time)
  for your new film.
• You can produce this using a web design software
  like Dreamweaver or as a Powerpoint presentation.
• I will give brief instruction during a lesson but
  for detailed training you can attend a
  Masterclass after school or any after school
  session on a Tuesday 3.30-5.00 see me.
• It is of course possible to produce your whole
  project as a website. This can then be put on to
  the school site when finished.

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Report

• Finally a 400 -700 word report
• Your report should evaluate your task in relation
  to the aims of the project.
• Comment on ideas for promoting and distributing
  your film its audience.
• How will it attract that target audience?
• Does your poster show the genre/s of the film?
  What aspects work particularly well? Why?
• What else is there about the film that will
  attract the audience Director, Stars,
  Soundtrack. etc.

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Resources

• Useful websites
• http//www.imdb.com/
• Video in class Marketing Judge Dred
• GCSE Media studies text book
• School website - Media Studies. Look at previous
  years work on Posters page
• Mediaedu Site- mediastudies1,
• Password media1

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Keywords

• Genre, Cross genre
• Conventions
• Narrative
• Stereotype
• Representation
• Intertextuality