7 Pillars of Website Success

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Internet Marketing The 7 Pillars of Website
Success
Tammy Hawk-Bridges
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
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Hi there! My name is Tammy Hawk-Bridges. I
provide marketing training and education for
entrepreneurs. I hope youll visit my website
Perfect Marketing Equation - www.perfectmarketing
equation.com and also follow me on Twitter
_at_THawkBridges.
Hi there Im Tammy! Ready to learn about
marketing?!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
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arketing-7-pillars-website-success/
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
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The purpose of a website is THE MOST
misunderstood piece of building an Internet
marketing strategy. Most people use it as an
over-priced business card.
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Your website is supposed to create traffic,
leads, and revenue opportunity. When it
accomplishes this task your Internet
marketing strategy is sound!
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Lets Review the 7 Pillars
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Here are THE fundamental pillars of consideration
when it come to building a website thats
actually profitable.  
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1. We now live in a world of the 7-second
attention span.    
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When I visit your website its important for you
to tell me at hello why I care about youre
selling. Tell me quickly how it will change my
life or impact my business.   
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When I visit your website its important for you
to tell me at hello why I care about youre
selling. Tell me quickly how it will change my
life or impact my business.   
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2.  The success of your content now depends
on attraction marketing as well as having a smart
Internet marketing strategy.     
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You must determine who your target market is,
then its a matter of designing content that
speaks directly to them in a language they
understand (Remember you only have 7 seconds to
impress me.).  
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When you write content that solves my problems
youll attract me to you. So instead of talking
in your own language, youll need to speak in
mine (your target market).    
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3.  The world has gone mobile.
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Information needs to be targeted and
compressed. No foreplay (blah blah blah)  needed
just the facts.   
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Your visitors are reading your information from a
handheld device and it needs to be condensed in
manner thats strategic.
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When youre designing a website or an Internet
marketing strategy, mobile is the NUMBER
ONE visual consideration. 
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How does it look on a handheld? Is the content
condensed, compressed and powerful? Is it easy to
navigate?  Does it attract leads?    
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4.  Your website must be SEARCHABLE.   
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When someone needs a product or service they go
to the search engine (Google for example) and
they will type in a query. Ex plumber in
Atlanta Ga. 
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Your website (especially if you have a local
marketing driven website) needs to show up
on page one of that search. The searcher wont go
past page one.     
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Showing up on page one doesnt happen naturally
or miraculously. Your website will show up on
page one because you have a well-planned Internet
marketing search strategy.    
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5. Youll need to learn to drive traffic to your
website.     
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Not everybody can be on page one of a search
query and if youre going for more of a wide
search versus a local one youre going to need a
plan B when it comes to getting traffic.     
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Learning how to market your website and sharing
content can greatly increase your visitors
thus creating more leads.  
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6. You CANNOT rely on a web developer for an
Internet marketing search strategy. 
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Heres the reality of the situation web
developers know how to build the pages of a
website and thats where their knowledge ends.
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If youre relying on web developer for an
Internet marketing strategy youre in BIG
trouble. This is something youll need in hand
BEFORE you go to a developer.
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This is the NUMBER ONE SCREW UP.
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Ive had a front roll seat on more than one
occasion whereas an entrepreneur spent a ton of
money on a website THEN they realized they didnt
even have an Internet marketing search
strategy. Dont let this be you!
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7. Your website MATTERS! ALOT.
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It doesnt matter if you have an Internet-based
business or a hair salon on Main Street. Your
website is an incredibly important instrument in
your business. 
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Websites for the most part get treated like the
red-headed-step-child in a business and its this
type of behavior that cause businesses to lose
money and not grow.
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The way we communicate is changing dramatically
and fast the world lives on the web.
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There is a new generation of people coming into
play when it comes to selling your goods and
services and if you arent where they are you
dont even matter.
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Your homework assignment is to take a look at
your website and compare it to the 7 pillars.
Make yourself a to-do list and get to it!
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Need an Internet Marketing Strategy? Click here
to get my FREE blueprint.
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Please visit www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!
Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.
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Connect with me! Twitter www.twitter.com/THawkB
ridges Facebook www.facebook.com/TammyHawkBridge
s YouTube www.youtube.com/user/THawkBridges Goo
gle https//plus.google.com/u/0/TammyHawkBridges

Content Intellectual Property of Perfect
Marketing Equation. All Rights Reserved.