Using Web 2'0 Technologies to Supercharge Your Online Visibility

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Using Web 2.0 Technologies to Supercharge Your
Online Visibility

• Jim Spellos
• Texas Association of CVBs
• August 13, 2009

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Whats Your Favorite New Web Tool??
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Session Objectives

• Identify critical Web 2.0 sites that impact how
  you do business today
• Understand the new lingo
• Use social networking microblogging tools for
  business.

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Lets Play Lingo

• Web 2.0
• Social Networking
• Tagging

• Social Bookmarking
• Back channel
• Microblogs.

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The New Community

• Fundamentals

• Tools

• Global
• Topical
• Frequent, brief communications.

• Blogs pods
• Social networks
• Wikis
• Viral videos
• Texting tweeting
• Virtual worlds.

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Blah Blah Blogs

• Defined
• Did you know
• A few numbers

An online journal. Typically text-based and
delivering a single point of view.
The word blog is a contraction of web log.
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These are a few of my favoriteblogs

• Seth Godin
• Face to Face
• Association Marketing

• Official Google Blog
• Im on Linked In Now What?
• Wikinomics.

What are some of your faves?
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So, Whats a Podcast?

• Defined
• Did you know

Digital media files (audio or video) that are
shared over the web, and listened to over
computers or through mp3-type players.
The acronym pod stands for Portable on Demand.
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Some PodStats

• 37 have heard of podcasting
• 13 have listened to a podcast
• 11 have watched a vodcast
• 50 are 35 years old
• 50-50 male/female.

Stats 2007 from Edison Media Research
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Its REALLY simple!

• RSS Use your iGoogle!
• Feeds - Easy to use
• Find them
• Post them.

RSS Web 2.0s Delivery Tool
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Just One Question about Social Networking
WHY?
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How Did We Get Here?

• SN BBSs
• Mid 90s Classmates Six Degrees
• The New Millenium
• 02 Friendster
• 03 LinkedIn MySpace
• 04 Facebook Ning
• 06 - Twitter

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The Big 3

• Facebook
• LinkedIn
• Twitter.

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Why Facebook?

• (Re)establishing Connections
• Fan Event Pages
• Customized applications

Great Facebook Blog www.allfacebook.com
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Are You LinkedIn?

• Similar to FB
• but different
• More for business networking
• Customize is key
• so is active participation.

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Home Tweet Home

• SoWhat is a microblog?
• And the question is
• Businesses use this? Really?

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Hashtagging

• What is it?
• Have hashtags follow you
• How can it be used at events?

Back Channel Simultaneous conversation taking
place at event.
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Some Tweet Apps Tools

• Twitter fan wiki (www.twitter.pbwiki.com)
• Twitterfox (www.twitterfox.net)
• Tweetdeck (www.tweetdeck.com)
• Twitpic (www.twitpic.com)
• PollDaddy (www.twitter.polldaddy.com).

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Welcome to Wiki-ville

• Coming to terms with it
• Have ya read the book?

Whats a Wiki? A collaborative website that
can be edited by anyone.
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The Main Event

• Wikipedia
• Would you believe
• Wikibooks
• Wikitravel
• Wikinews.

Defined A neutral unbiased compilation of
previously written, verifiable facts.
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One Mashup, Hold the Potatoes, Please

• Whats a mashup?
• Some examples
• Housingmaps
• Realosophy
• Google Earth Excel.

Could your organization benefit from creating a
mashup?
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The 2.0 Top 9.0

• Digg
• Delicious
• Stumble Upon
• Craigs List
• You Tube

• Library Thing
• Lulu
• Flickr
• Chowhound.

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Thank You!
James Spellos, CMPPresident, Meeting
U.718-224-5516jspellos_at_meeting-u.comwww.meeting
-u.com