Steam Whistle - PowerPoint PPT Presentation

1 / 18
About This Presentation
Title:

Steam Whistle

Description:

Retailers: Beer Store, LCBO, Duty Free. Customers Licensed commercial retailers. Brewers Retail. Provide ALL distribution for Ontario Beer. Regulated By: The ... – PowerPoint PPT presentation

Number of Views:269
Avg rating:3.0/5.0
Slides: 19
Provided by: free4
Category:
Tags: beer | steam | whistle

less

Transcript and Presenter's Notes

Title: Steam Whistle


1
Steam Whistle
  • Beer Market Channel Structures

2
The Good Beer Folks!
  • TOPICS
  • Product
  • Distribution
  • Brewers Retail
  • Regulations
  • Competition
  • Community Activities
  • Awards

3
What is a Pilsner?
  • Pilsner is a style of lager that was originally
    brewed in Plzen Czechoslovakia in 1842.
  • A technique of methodical bottom fermenting
    introduced a refreshing golden and bright beer
    that has now been adopted by breweries all over
    the world.

4
All Natural Ingredients
  • Crystal Springs water trucked in weekly
  • 2 row malted barley from Saskatchewan
  • A selection of three imported German hops
  • Yeast from the Swiss company Herlemann

5
Distribution Method
  • Manufacturer Steam Whistle
  • Distribution Company owned Trucks
  • Merchant Wholesaler Brewers Retail Inc.
  • Retailers Beer Store, LCBO, Duty Free
  • Customers Licensed
    commercial retailers

6
Brewers Retail
  • Provide ALL distribution for Ontario Beer
  • Regulated By
  • The Government
  • The Alcohol and Gaming Commission of Ontario
    (AGCO)

7
Regulations Deal with
  • Minimum age for purchase
  • Hours of sale
  • Selling price
  • Labelling and product integrity
  • Approval of store locations

8
The Brewers Retail Ownership
  • Privately owned by Molson Coors, Labatt, Sleeman

9
Beer Market Sales
10
Major Competitors
  • Molson Coors Brewery
  • 2) Sleeman Brewery
  • 3) Labatt brewery

11
Molson Coors vs. Steam Whistle
  • Molson Coors
  • Owns 50 of Brewers Retail (The Beer Store)
  • 1 of the 5 biggest beer producers in the world
  • Steam Whistle
  • Steam Whistle is a growing Microbrewer
  • Dominated by larger companies, but occupies niche
    market

12
Sleeman vs. Steam Whistle
  • Sleeman
  • 5 CANADIAN BREWING FACILITIES
  • Vernon, BC
  • Calgary, AB
  • Guelph, ON
  • Chambly, QC
  • Halifax, NS
  • Steam Whistle
  • 1 CANADIAN BREWING FACILITY
  • Toronto, Ontario

13
Labatt vs. Steam whistleBoth Manufacture
pilsner beers and share common demographics
  • Labatt
  • Steam Whistle

14
Steam Whistle in the Community
  • August 2004, Judges from Torontos Festival of
    Beer voted Steam Whistle as the BEST PILSNER

15
Steam Whistle in the Community
  • Sponsor independent music and arts in Toronto
  • Photo shoots of Indie bands with in the brewery

16
Awards
  • July 2000- The Globe assembled a panel of beer
    experts for a blind tasting of beers.
  • Steam Whistle Pilsner was voted
  • "Tastiest Canadian Beer"

17
Awards
  • Ottawas Favourite Beer

Ottawas Favourite Beer
NOW Magazine Rated Steam Whistle as an
"Excellent" beer.
18
Any Questions?
  • THANK-YOU!!!
Write a Comment
User Comments (0)
About PowerShow.com