Business Driven Information Systems Chapter 1

1
Business Driven Information Systems - Chapter 1

• What is MIS?
• Review Syllabus
• Discuss- Value, Generic Strategies, Industry
  forces
• Discuss Apples iPod

2
Chapter 1 - Essay Candidate

• How does Apples iPod create value? What generic
  strategy does Apple use? Use the industry forces
  model to discuss how has mp3 technology has
  changed the music industry. What role does the
  iPod play in affecting industry structure?