DPP Recruitment and Marketing

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DPP Recruitment and Marketing

• Blake Vawter, Associate Director of Marketing and
  Communications, OSU Admissions
• Bruce Clemetsen, Associate Dean for Enrollment
  Management, LBCC
• Jessica DuPont, Assistant Director of Marketing,
  OSU Ecampus

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Marketing DPP Programs

• WEBSITE http//oregonstate.edu/partnerships
• Program details
• FAQ list
• Contact list
• Link to application
• MEDIA
• News release to announce program
• Schedule of Classes
• Campus newspaper

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Marketing (cont.)

• DPP newspapers
• Must market/promote within your institution
• Staff/faculty/ADVISORS!!!
• Foundation/alumni (led to scholarships)

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LBCC Catalog

• Description placed on page 1 of LBCC
• How to enroll information
• AS to BA/S Crosswalk added
• AS Direct Transfer
• Added to AS program pages

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LBCC Schedule of Classes

• Insert promotional pieces regularly
• Include student testimonials
• Aligned online-credit release with OSU sophomore
  reg. dates

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Recruitment

• Decide on populations to target
• Current CC students
• Current University students
• New students (HS/Transfers/Intl)
• Activities
• Fairs/HS visits
• Target advisors/influencers (advisors/counselors)
• ASPIRE
• Tribal fairs/Hispanic Leadership Events
• Counselor workshops

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Recruitment (cont.)

• Campus Events
• Campus Picnic/Spring Fling-LBCC
• Winter Advising Event-LBCC
• CHS College Night _at_ OSU
• LBCC Open House
• Added DPP info/advising to OSU START program

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Recruitment (cont.)

• Created fliers
• Brochure created 2-3 years later
• Logo created
• Use on website
• Promotional items (signs/shirts/pens)

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Road To College

• Brochure for high school students
• Connects College Now (22) with AS Degree and OSU

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Marketing DPP via Online Learning

• About OSU Extended Campus
• Ecampus - online degrees
• Summer Session
• K12 Online
• Professional Programs

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Why Online for DPP?

• Increases options
• Flexibility
• Explore career paths
• Complete required OSU course work
• No need to move

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Target Audience

• A) Online Degree-Seeking
• Promoting degrees online
• Target mid-thirties juggling family/work
• Messages
• Finish your degree right here
• Fits into your world

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Target Audience (cont)

• B) DPP and Transfer Students
• Promoting online classes
• Broader audience
• Messages
• Start your OSU Degree Right Here with Online
  Classes!
• Get a head start on your bachelors degree

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Ex Lane CC Flyer
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Marketing Plan

• Ecampus' broad campaign at CCs
• Outdoor/transit ads
• Ads in CC student papers
• Submissions to CC printed schedules
• Print materials
• Posters, brochures, flyers
• Ecampus staff visits transfer fairs

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Oregon Community Colleges
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Coordination with Admissions

• Print Web
• Example Reciprocal LinkingOSU Admissions
• http//oregonstate.edu/partnerships/students/
• Ecampus http//ecampus.oregonstate.edu/services/
  admissions/degree-partnership.htm

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Tracking

• Marketing source on OSU web form for prospects
• Ecampus Communication Center
• DPP students coded in Banner!

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• Q A