Beginner’s guide to Recruitment Marketing

1
Call Us 91-8595504359
Beginners guide to Recruitment Marketing
The simple recruitment process, where in a job
opening is posted, interested applicants put in
their applications, the HR team scans and
interviews the potential candidates and someone
then in turn is finally hired, is no more
considered feasible by the businesses. More
modern and newer hiring techniques such as
recruitment marketing are being intensively
adopted by the organisations.   First thing that
comes up into anyones mind when they hear this
term is that increasing ones budget, posting
jobs more often and at various other portals, is
what the process is all about. But that
perception is where the recruiters go wrong.
2
Recruitment Marketing process is not like any
other marketing process, where any particular
product is being sold to the consumers, here, you
are selling your brand to the potential and
desired candidates. You let them know about your
organisations goals, objectives, culture,
missions, employee welfare policies, creating
confidence amongst the people.   It enables you
to maintain the reputation of your business as
well as helps you to be transparent in front of
the stakeholders. Transparency helps you boost up
your brand image in public. Getting into the
shoes of a marketer In order to provide
recruitment marketing services, the recruiters
will have to get into the shoes of the marketers
and see things from their point of view. Making a
shift from being a simple recruiter to adopting
strategies like that of a recruitment Marketing
is not an easy task. Hence, recruitment marketing
agencies step in here. Simply looking at the
resumes and considering them as mere applicants
will not help, instead the right talent will not
be impressed, wooed and approached, like any
marketer would do to sell his products.
3
The way before marketing a product, the targeted
audience is set, keeping in mind the demographics
and various other features, similarly before the
right candidate is recruited and for good talent
to be recognised, the HR team needs to know its
target audience. The kind of people it wants to
apply to their opening. A proper goal needs to be
defined before you go out in search of a
potential applicant. The advertisements about
your job openings will then be displayed only to
that set of audience, which youve selected. This
helps you cut short the entire process of
recruitment, removing the unwanted applications.
  Recruitment Marketing by the face of it might
seem a little complicated, but when a proper
procedure is in place, it is a simple step by
step task that needs to be performed. Once the
process is implemented successfully, it wont
take much time to show its results.
4
(No Transcript)