Advertising

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Advertising
Peter Loader _at_ TLT
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• How to sell oranges

orangeTM
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Peter Loader _at_ TLT
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• Orange links itself to things we like to do,
  so that when we do them we think of Orange. Even
  if they are not there!

orangeTM
Orange wants to be your friend!
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What does everyone love?
Peter Loader _at_ TLT
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Everyone loves movies, so Orange let us go for
free.
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What does everyone love?
Peter Loader _at_ TLT
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Everyone loves Football, so Orange sponsors
Liverpool.
Arsenal
Liverpool (the greatest football team ever) is
sponsored by Orange
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What does everyone love?
Peter Loader _at_ TLT
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• Everyone loves music.
• So Orange have special offers to music events.

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How Orange advertises
Peter Loader _at_ TLT
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Orange advertises in
Newspapers Magazines On TV On buses The
Internet In the post Anywhere else?
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Orange is everywhere!
Peter Loader _at_ TLT
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everywhere!
everywhere!
Where!
everywhere!
So you will never forget them!
everywhere!
everywhere!
everywhere!
everywhere!
everywhere!
everywhere!
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