Information Architecture

1
Information Architecture Design

• Week 3 Schedule
• Syllabus Updates
• Group Project Deliverables
• IA Methodologies
• Research Topic Presentations

2
Process and Methodology

• Phased Approach
• Research
• Strategy
• Design
• Implementation
• Administration

3
Research Framework

• Context
• Content
• Users

4
Context

• Business Goals
• Funding
• Politics
• Culture
• Technology
• Human Resources

5
Content

• Document/data types
• Content Objects
• Metadata
• Volume
• Existing Structure

6
Users

• Audiences
• Tasks
• Needs
• Information Seeking Behavior
• Experience
• Vocabularies

7
IA Strategy

• IA Administration
• Develop
• Maintain
• Technology Integration
• Past
• Present
• Approach
• Top-down (centralized - organization)
• Bottom-up (decentralized content-based)
• Metadata
• Navigation Design

8
Work Product and Deliverables

• Metaphor Exploration
• Organization (environment)
• Functional (tasks)
• Visual (graphics)
• Scenarios
• Experience Design
• Case Studies
• Conceptual Diagrams
• Wireframes
• Strategy Report
• Project Plan
• Presentations

9
Design and Documentation

• Influenced by Context of the Project
• Focus on Process and Product will result
• Multiple Views (multiple ways to learn)
• For Dev Team
• For Users
• Blueprints (Flowcharts)
• Whole Site
• Specific (task or page)
• Data Flows
• Wireframes? (Templates)

10
Design and Documentation

• Content Mapping and Inventory
• What you have.
• What you need.
• How you get it.
• Models
• Content (granular)
• Relationships
• Data Flow
• Controlled Vocabularies
• Design Sketches
• Prototypes
• Style Guides (earlier and later)
• Administration

11
Designing Communications

• As Product
• As Process
• The Communications Experience
• Positive, Cohesive Messages
• Advertising
• Promotion
• Leveraging Pre-existing knowledge and preferences
• Frames of Reference (PoV)

12
Design Strategies

• Remembering What Its Like Not to Know
• Flores Worlds
• What you know you know
• What you dont know
• What you dont know you dont know
• Create Interest
• Choices
• Connections
• Integration
• Goals
• Ideas

13
Design in the Digital Age

• Focus on Connections Among Design Elements
• Text
• Graphics
• Audio
• Video
• Immersion
• Interaction
• Quality
• Utility
• Meaning
• Change or Expand Knowledge

14
Leveraging with Design

• Map to other Media
• TV
• Magazines
• Movies
• Advertising
• Environmental
• Conversation

15
Structure of Conversation

• Language Maps and Shows How We Think