Introductory Lesson:

1
Welcome to Celebdaq bbc.co.uk/celebdaq !

• Introductory Lesson
• The Basics of How to Play

2
Your Mission
To make as much money as you can by buying and
selling shares in celebrities
3
Shares

• A share is a portion of stock that a company, or
  in the case of Celebdaq a Celebrity, is divided.
  
• A company/celebrity can be divided into millions
  of shares which are sold to many investors.
• If the company/celebrity is successful the
  investors get a share of the profits (a dividend)
  and their shares will go up in value

4
What happens

• Every day BBC editors count the amount of press
  coverage (in column inches) that the each
  celebrity gets
• On Friday the shares you own pay out a
  dividend. The more press coverage a celeb gets,
  the bigger the dividend
• Just like in the real world, the more people want
  (demand) the share the higher its price becomes

5
Investment

• Investing means to spend money now in order to
  gain a financial return later
• Any money made from an investment is called a
  return. The bigger the return the better!

6
Investment

• There are two ways to make a return
• Day trading trading shares on a daily basis for
  profit, rather than holding them for dividends
• Dividends That part of a company's/celebritys
  profits distributed to shareholders, usually
  expressed in pounds per share
• Play the Flash games in the Interactive Zone to
  get your head around day trading and dividends.

7
How does Celebdaq work?

• Each player receives 10,000 to spend (Celebdaq
  not real money!)
• The player picks which celebrity shares they want
  to buy and the amount of shares
• The player buys and sells shares in order to
  maximise their return

8
Top Tips

• To do well here are some tips that might help
• Read the Daq Diary for lists of celeb events to
  watch out for in the coming week
• Dividends and capital gains are closely related.
  When a celebritys dividend payout increases,
  they become more attractive (financially!),
  demand for them increases, and their price goes
  up.
• Demand for a celebrity can increase because
  people expect a story to break. The story does
  not actually have to break for the price to go up.

9
Go To It!

• The best way to learn is to play the game so
  create your profile and start investing your
  Celebdaq pounds!
• Head to the Celebdaq site and get started
  bbc.co.uk/celebdaq