3D Advocacy

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3-D Advocacy

• Alan Rosenblatt, Ph.D.
• Center for American Progress Action Fund
• arosenblatt_at_americanprogressaction.org

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Technologies Change How We Connect with
Constituents
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The Dimensions of Advocacy
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What Does Web 2.0 Mean?
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Dont Empower, Enable!
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Enabling the People in 3-D

• Internet enables citizens to more effectively
  exercise their sovereign power in the 1990s.
• Email
• Discussion Forums
• Chat
• Instant Messaging

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Where the Fish Are

• Old Paradigm Bring them to you
• New Paradigm Go to them
• The Big Lists
• MoveOn.org 5 million
• Townhall.com 1.6 million
• Care2.com 9 million
• The Whole Enchilada
• 60 million Republican Voters
• 60 million Democratic Voters

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Online Audiences

• Super-activists
• Who Your most engaged and capable activists
• Where Your email list and website, your social
  web properties
• Activists
• Who People on your list who are less active
• Where Your email list and website, your social
  web properties
• Online Political Citizens
• Who Politically active, socially networked
  citizens beyond your lists
• Where On other email lists and websites across
  social web
• Online Citizens
• Who Not politically active, but may rise to the
  occasion
• Where On many websites across social web

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Advocacy Tactics

• Campaign-Centric
• Email list building and mobilization
• Campaign websites
• Network-Decentric
• Advertising (online/offline)
• Earned Media
• Blog Engagement
• Social Network Organizing
• Social Media Outreach

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The Social Web
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Public v Private Interests

• Social Networks are better for public interests
• Communicating with Congress
• Form emails waning in effectiveness
• Key is to get activists to write personal
  messages
• To ensure message consistency, activists must
  own issue
• Creating movements
• Movements come from bottom up
• Require that participants internalize their
  stakes in the issues
• Favors public interest over private interest
  issues

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3-D Advocacy

• Alan Rosenblatt, Ph.D.
• Center for American Progress Action Fund
• arosenblatt_at_americanprogressaction.org