The CocaCola Company - PowerPoint PPT Presentation

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The CocaCola Company

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160 beverages in 197 countries. 4 of the top 5 beverages ... Universal Studios. Dole, Ocean Spray, and Gatorade. Sports drinks and juices. Cadbury Schweppes ... – PowerPoint PPT presentation

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Title: The CocaCola Company


1
The Coca-Cola Company
  • Patrick Kelley
  • Todd Miller
  • Deland Basora

2
Coca-Cola Dominance
  • Leading Distributor
  • 160 beverages in 197 countries
  • 4 of the top 5 beverages
  • Dow Jones Industrial Average
  • Olympics
  • 5 International Sectors

3
International Aspects
  • The 3 P Strategy
  • Preferred Brands
  • Pervasive penetration
  • Price relative to value
  • 80 of profits from outside US
  • China up 30
  • 1 billion servings per day
  • 50 million in Latin America
  • Top international company

4
Competition
  • Pepsi
  • Universal Studios
  • Dole, Ocean Spray, and Gatorade
  • Sports drinks and juices
  • Cadbury Schweppes
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