Case Study Methodology

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Using Mind MapsIn the Exam Room

• David R Harris
• Chevin Consultants Ltd / CIMA

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Who am I?

• CIMA member
• Technical consultant
• Management consultant
• Lecturer
• Author
• Marker
• Examiner

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Overview

• Whats the problem?
• Why do students fail?
• What are mind maps?
• Using mind maps to plan
• QA

Partly based on the book CIMA Pass First Time
by David R Harris March 2007, reprinted 2009,
CIMA publishing
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Common mistakes

• The main reasons why candidates lose marks
• Answering only part of the question
• Answering the question they hoped for
• Writing everything they know about the topic
• Answering a previous question on the same topic
• Taking the wrong approach (the wrong verb)

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Skills map
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Verbs

• 5 Evaluation
• 4 Analysis
• 3 Application
• 2 Comprehension
• 1 Knowledge

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Verbs

• Level 1 Define the term mission statement.
• Level 2 Explain what is meant by the term
  mission statement, illustrating your answer
  with an example.
• Level 3 Prepare a mission statement that would
  be appropriate for an organisation with the
  following objectives.
• Level 4 Discuss the advantages and
  disadvantages of the mission statement currently
  used by X Ltd.
• Level 5 Advise X Ltd why a mission statement
  might assist them in achieving their objectives,
  and recommend an appropriate statement.

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Answer planning

• Why plan?
• A question has
• How does planning work?

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What are mind maps?

• Diagrammatic representations
• Linkages between ideas
• Reflect the way your mind works
• Relational database
• Left hand, right brain, technique

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Any questions?
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Mind Map Answer Plans

• Just the requirements
• Verbs, topics and mark allocations
• How many legs?
• Read the scenario
• Add in ideas
• Re-order for best effect
• Write your answer

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A worked example

• From paper P6 (Business Strategy)
• (see your handouts)

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Any questions?
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Using Mind MapsIn the Exam Room

• David R Harris
• Chevin Consultants Ltd / CIMA