Internet and ECommerce: Impact on Strategy

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Internet and E-Commerce Impact on Strategy
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What do we see thus far?

• Internet is a new channel for
• Distribution
• Advertising
• Information Sharing (in and out of the company)
• This has lead to
• More bargaining power for buyers
• More globalization

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What do we see thus far? (contd)

• Internet allows for reconfiguration of the value
  chain

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E- Commerce thus far?

• Must follow most of the fundamental rules of
  traditional business
• Use internet in the ways mentioned
• Remember Entry barriers are low

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Whats next?

• Changethe full impact of the internet and
  e-commerce is not yet known.