Work Plan Initiative

1
UNIVERSITY ADVANCEMENT
Work Plan Initiative Mid-term Report Thursday,
January 12, 2006
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Advertising Expenditures 7/1/05-1/5/06
FY 2006 Work Plan Initiative Expenditures
as of January 5, 2005
Balance1/5/06
Actual Expenditures
Encumber
Current Budget
Budget Description
Cost Center Name
Cost Center
 
 
 
 
 
Office of the President
25,566
17,334
2,100
45,000
Operating
Advertising Initiative
212615
3,350 8,833
1,050
0
4,400 28,833
Operating
Marketing/Advertising Carry-Forward
215022 215008
18,777.25
43,622.75
2,400
42,400
Operating
Publications/Advertising 20,000 from c-fwd
215026
120,633.00
Remaining 56,526.25
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ADVERTISING INITIATIVES
Billboards Woodbury Faribault
4
ADVERTISING INITIATIVES
Mall Boards Burnsville, Southdale, WA
5
ADVERTISING INITIATIVES
Bus Wraps Moorhead Fargo
6
ADVERTISING INITIATIVES
Twin Cities Radio B96-FM
Three week radio blitz and a Valleyfair evening
event
7
ADVERTISING INITIATIVES
A Special Place DVD
1,500 distributed to faculty, staff, parents and
friends
8
CONTINUING EFFORTS
Student Paths newsletter
AnyCollege.net
college and high school newspapers
9
CONTINUING EFFORTS
Fargo-Moorhead publications
Fargo-Moorhead Magazine
10
CONTINUING EFFORTS
Fargo-Moorhead radio
and television