Key Skills and Enterprise at York

1
Key Skills and Enterprise at York

• The White Rose
• Centre for Excellence in Teaching and Learning
• In Enterprise

2
The Education System at York

• University Teaching Committee
• Consistency, Equity, Quality Assurance
• Board of Study (Faculty Board)
• Departmental Strategy, Overall Approval
• Consistency, Equity, Quality Assurance
• Teaching Committee
• Operational Management
• Student involvement, feedback

3
Skills Development - Strategic View

• Embedded model - The York model
• Skills developed in context to the academic
  discipline
• Taught by academics in discipline, tight link to
  core discipline activities
• Electronics example shortly
• Service teaching model
• Central provision
• Taught as isolated expertise
• Broader consistency
• Expert teachers

4
Key Skills at York

• Study skills
• ILIAD, York Award, Library, Computing Service
• Employability skills
• Careers
• Generic skills
• Department
• Enterprise skills
• CETLE
• Combination of departmental central provided

5
Embedding Generic SkillsElectronics Case Study

• Working in teams
• Creativity
• Project planning management
• Presentation skills
• Managing meetings
• Problem solving
• IT skills
• Time management
• Soft Skills

• Information searching
• Nature of businesses
• Personal awareness
• Strengths Weaknesses
• Marketing
• Product design
• Financial awareness
• Production awareness
• Legal awareness
• Hard Skills

6
Submit product idea and business name
Present poster of product
Theory
Practice
Working in teams What is a small
business? Creativity Project planning Product
design in the business context Intro to
marketing Report writing Use of
wordprocessors Managing meetings Poster
preparation
Term 1 Term 2
Term 3
7
Theory
Presentation of product business plan
Practice
Use of speadsheets Project costing Intro to
production Intro to finance Public
speaking Intro to legal matters Producing the
business plan Design and build product
Term 1 Term 2
Term 3
8
Make theory available

• Model process
• Good practice
• Bad practice
• Practical tips
• Overcoming
• problems

Personal Action Plan
Student plans
Student internalises
Assessment feedback criteria
Practice with feedback
Developmental objectives
9
Theory
Practice
Working in teams What is a small
business? Creativity Project planning Product
design in the business context Intro to
marketing Report writing Use of
wordprocessors Managing meetings Poster
preparation
Term 1 Term 2
Term 3
10
Think
Plan
Practice
Skill development
Plan
Report writing
Term 1 Term 2
Term 3
11
What is enterprise?

• teaching elements
• Creativity
• Innovation
• Intellectual Property
• Communication skills
• Networking
• Human resource management
• Business planning
• Finance
• Marketing
• Technology strategy

• learning elements
• Having ideas
• Do something about them
• Take advantage of opportunities
• Make things happen
• AND preferable OR acceptable

Enterprise skills can depend on the
discipline Our interpretation is flexible!
12
Research activities

• Grants (York only)
• Education for High Growth Industries (EHGI)
• Yorkshire Forward Enterprise Intentions Survey
• Publications
• Conference papers - (8 off)
• Invited lectures, keynote speeches, etc. - (8
  off)
• Book Enterprise for Life Scientists, J Sparrow,
  et. al.
• The Social Entrepreneur in the Careers Service
  Training materials (Cabinet Office), A Fergusson
  I Bale
• Journal papers (in preparation) - 3 off
• Conference papers (in preparation) - 3 off

13
Departmental Enterprise Strategy
New Business
Existing Business
Enterprise
Strategic Management
Software Engineering Group Project
Chronological Development
Increasing Connectivity Dependence
HRM and Quality Management
Marketing
Project Management
Accounting and Finance
Engineering Design
Transferable Skills Module gt Electronics Project
Business Plan Creativity Team Working
Problem Solving Report Writing Public
Speaking Preparing Posters
14
Enterprise Module

• Investigation into a real product or technology
• Real Owner
• Team activity
• Self-study
• Extensive web-based support resource
• Weekly tutorials (process)
• Ad hoc meetings with Owner
• Strong emphasis on reality

15
Enterprise Module

• Confidentiality Agreement
• IPR
• The product / Technology
• What is it?
• What does/can it do for which customers
• Competitive Substitute product analysis
• Market Analysis
• Realization Proposals
• Financial Appraisal
• Overall Business Plan