Strategic Planning

1

• Strategic Planning

2
Strategic Planning

• Describe what you would like to see (by when)
• Analyse the context now (using the RAPID
  Framework)
• Use Force-Field Analysis to develop 5 or 6
  strategic actions
• Use SWOT to assess feasibility

3
Current Policy Issues

• Operationalising the National Policy Framework
• Improve links between SME stakeholders
• Establish Greater Levels of Trust
• Increasing awareness among SMEs
• Encouraging big companies to help to develop SMEs
• Promote technology innovation among SMEs for
  competitiveness
• Improving SME access to finance
• Imporving access to credit
• Establishing credit centres for SMEs in
  Governates
• Improving SME exports
• Establishing a Trading House to promote SME
  product exports
• Improving legislation to promote SME exporting
• Increasing stakeholder buy-in to SME export
  promotion strategy

4

• Group Task
• To develop strategies to
• Operationalise the National Policy Framework
• Improve policies for SME access to finance
• Improve policies for SME exports

5

• Group Task Feedback
• c.7-8 minutes from each group to present
• Objective, Analysis of current situation, Action
  strategy, SWOT, conclusion, what more needs to be
  done?
• Other participants to think about
• Have they considered all the factors - is the
  approach comprehensive, logical and achievable?
• All to think about
• Are there implications for SMEPOL?