Diapositiva 1

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The International Profiler Marketing Slides
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About Trust
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About Trust
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About Trust
14 benefits from high trust levels (1)

• Higher levels of collaboration and co-operation
• Competitive advantage
• More effective in alliances
• Improved flexibility
• Lowering of co-ordination costs
• Increased knowledge transfer
• Higher organisational commitment and morale

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About Trust
14 benefits from high trust levels (2)

• Increased productivity
• Lower levels of turnover
• Improved communication
• Greater participation in decision making
• Flourishing innovation
• Greater support for change initiatives
• Higher productivity in virtual team-working

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About Trust
Trust within multi-cultural and/or virtual teams
often breaks down
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10 impacts of low levels of trust on teams
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Trust criteria why its harder to trust
internationally

• Keeps promises 65
• Is a friend 55
• Trusts me 45
• Is a family member 44
• Thinks like me 39
• Is well-educated 37
• Shows his/her emotions 31
• Is loyal 31
• Shares my culture 23
• Is open with information 21
• Friend of a friend 20
• Pharos Corporation
• (748 European business people responded)

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What is the International Team Trust Indicator
(ITTI) ?
Introduction of the tool

• It identifies the 10 criteria that people
  subconsciously use in deciding whether or not to
  trust others
• It recognises that different cultures have
  different beliefs about what defines trust
• It uses an online questionnaire to measure trust
  levels and trust gaps within teams
• The questionnaire is completed by each team
  member to identify the behaviours needed to
  create trust and the degree of trust experienced
  from colleagues
• The results are pooled to provide a detailed
  report which shows the level of trust within the
  team
• This report is used as the basis for a
  facilitated group discussion
• The team leader and members are helped in taking
  practical steps to identify and reduce trust
  deficits
• See also the International Leader Trust
  Indicator (ILTI), a parallel questionnaire which
  uses the same 10 trust criteria and gives direct
  feedback to the team leader

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How can you use the ITTI ?
Introduction of the tool

• As a platform for coaching your clients
  individually and as a team
• As a way to develop group training into
  personalised development plans
• To increase the motivation and sense of shared
  purpose within your team
• To prepare for more challenging group assignments
• To identify ways to help your group function more
  effectively
• As a support to leadership development

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Report provides a 360 perspective of trust
within the team
Introduction of the tool
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From the published research WorldWork has
identified 10 Criteria that people use to
decide whether to trust
Trust Criteria
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Trust Criteria
Ten trust criteria 1. Competence
Trust based on a perception that team members are
competent, and so will not let me down

• Clear and realistic roles
• Can meet high standards
• Can meet the challenge of the group role
• Reputation for success
• Specialist qualification and experience

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Trust Criteria
Ten trust criteria 2. Compatibility
Trust based on background, values, approaches,
interests and objectives held in common

• Shared common purpose and priorities
• Common goals stronger than personal agendas
• Aligned approach
• Shared communication code
• Similar education/ background

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Trust Criteria
Ten trust criteria 3. Good Will

• Trust based on the belief that other team members
  are concerned about my overall welfare
• Focus on my welfare
• Support me
• Recognise me
• Not opportunistic
• Empathise with my issues

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Trust Criteria
Ten trust criteria 4. Integrity

• Trust based on the fact that other team members
  maintain promises and behave towards me in
  accordance with a moral code
• Keeps promises
• Perceived as fair
• Can manage tough conversations
• Team loyalty under pressure
• Genuinely team focused

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Trust Criteria
Ten trust criteria 5. Predictability

• Trust based on the observation that the behaviour
  of team members is consistent over time and in
  different contexts
• Exposes the why to understand the what
• Reliable
• Consistent over time and contexts
• Disciplined
• Normative

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Trust Criteria
Ten trust criteria 6. Well Being

• Trust arising from the feeling that I have
  nothing to fear from the other members of the
  group
• Can speak up
• No betrayal
• Tolerant of divergent opinion
• Not dominating
• Non judgemental with mistakes

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Trust Criteria
Ten trust criteria 7. Inclusion

• Trust based on the observation that other group
  members are team oriented and include me in their
  social and work activities
• Social and work inclusion
• Consult before key decisions
• Share credit for success
• Welcome my views
• Not cliquey

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Trust Criteria
Ten trust criteria 8.
Openness with information

• Trust based on the fact that other team members
  share information important to the team
  proactively and clearly
• Transparent info exchange
• Available for consultation
• Transparent motives
• Generous with info
• Sensitive info without breaking confidentiality

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Trust Criteria
Ten trust criteria 9. Accessibility

• Trust based on the fact that other team members
  share their true feelings and I can relate to
  them at a personal level
• Emotionally transparent
• Emotional investment
• Clear about what they care about
• Expressing feelings not just thoughts
• Invest in personal as well as professional
  relations

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Trust Criteria
Ten trust criteria 10. Reciprocity

• Trust based on the observation that other group
  members are trusting and co-operative towards me
• No favourites
• Perception of interdependence
• Relies on me and shows vulnerability
• Proactive trust in others
• No checking up

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Sample report page
Sample Report Page Questions
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The ITTI database shows where the trust gaps are
Sample report page
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They are a demanding team for trust
Sample report page
Bench Marking Scores