BIG CHILE RECORDS

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No Borders! No Limits!
BIG CHILE RECORDS
- Crossing Borders in 2007
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2007 CHINGO BLING INBASION
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There are so many people who are hustling for the
American Dream. Someone coming from nothing and
trying to get something. Its a universal thing
and thats one thing Chingo Bling represents.
Chingos achieved the American dream due to his
independent grind -which translates to all races.
Chingos crossover appeal will lead to mainstream
success and in doing so introducing a new face to
hip hop.
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The Album- They Cant Deport Us All
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The Single Video- This and Like That

• Lyrics and concept will strike an emotional
  connection with core fan base. Creating
  anticipation for the new album.
• The video showcases the life of an immigrant and
  in this case reflects the life of Chingos
  Father. The Video tells a story that people can
  relate to and highlights the current border
  issues in the United States.

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• 2007 MIXTAPE PROJECTS
• DJ Drama/Chingo Bling- Gangsta Grillz/Made in
  the USA by Mexicans
• Rapid Ric/Chingo Bling- Title TBD
• Big Chile Records- Chingo Bling/Stunta/Lucky/Coast
  Title TBD

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• RADIO SINGLE PROMOTION-
• Hire Radio Promoter
• Radio Promo Tour
• Create out of the box on-air promotions that can
  be sponsored by radio station clients. This
  strategy can be used to compliment a minimal
  media buy. As an added value to the station,
  Chingo Bling as a brand can deliver the Hispanic
  demographic to radio advertisers.
• Create events or live remotes on theChingo De
  Mayo date and events

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• 2007 DVD PROJECTS
• Updated Electronic Press Kit
• Big Chile Records DBD-Chingo Bling/Stunta/Lucky/C
  oast Title TBD
• They Cant Deport Us All DVD

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2007 Artist VisualBranding Campaigns
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• 2007 MOVIE PROJECTS
• PRIMOS Starring Baby Bash, Chingo Bling,
  Danny Trejo
• TACO SHOPChingo Bling The Movie

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Q. How do we gain effective exposure?
A. Guerilla Tactics

• Develop strategic/unique promotions and media
  stunts to create extreme hype for the album-

guerrilla or guerilla   (g?-ril'?)
 Pronunciation Key       n.   A member of a
operating in small bands in occupied territory
to harass and undermine the enemy, as by
surprise raids.
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PRESS KITS
New Years Press kit- Jose Cuervo
Themed Purpose Press Release to announce up
and coming. Press/Media Focus Big Chile is
Doing it big in 2007. Cuervo Endorsement
Contains Cuervo Liquor Product, Branded
New Year Theme Materials, and Press
Releases Send To Press/Media, Djs, PDs

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PRESS KITS
Border Crossing Delivery Box Video Single
Press Kit Purpose Album drop date
announcement and new single/video Press/Media
Focus Pitch New Video and Album Drop Date.
Pitch Border Issue Stories. Includes They
Cant Deport Us All T-shirt with drop
date This and Like that Single This and Like
that DBD Press release on video Send
To Press and Media, Djs, PDs

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PRESS KITS
They Cant Deport Us all Bobblehead- Border
Crossing Edition Purpose Mail out for win it
before you can buy it promotions and special
delivery of early album copies or snippet
previews. Press/Media Focus Pitch MTV Border
News story. Includes Album or
Snippets BobbleHead with Press release on back
of box.

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MEDIA STUNTS
Chingo Blings Worlds Famous BIGGEST TAMALES
Work with a local festival organization to do an
event during a Cinco De Mayo celebration. We
would find a local tamalero to help us create the
Worlds largest tamale. (Estimated 7 feet)
Purpose Media Stunt to attract media attention
for album and to announce sale of Chingos World
Famous Tamales on sale online. Press/Media
Focus Album/ Tamales for Sale Media Strategy
Mediums to consider Radio/Cable

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MEDIA STUNTS
THEY CANT DEPORT US ALL BORDER WALK.
Walk the border with street team/supporters along
the border wearing the They Cant deport us all
t-shirt. Goal is to have at least have over 500
people for visual. Footage can be used for Album
DVD. Purpose To make a statement and create a
media frenzy right before album launch. Stunt to
attract media attention for album and to announce
Album DVD. Media Strategy Mediums to consider
Radio/Cable.

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EVENTS
CUERVOTON 2007 Tour Latino Talent Search Chingo
Bling The Face of Cuervo

• 10 City Tour- April 2007
• PR Support- Hired Full Service PR Firm
• In-Store Standees
• Television, Radio, and Print Media

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STREET TEAMS
CUERVOTON 2007- Street team- 6 month
campaign Big Chile hired as marketing
consultant C.H.I.T.- Chingos Highly Illegal
Task Force

Members from 30 of the 50 U.S. States
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Media/Advertising

• Buy media that makes the most impact and
  effectively hits targeted demographic

• Hispanic Consumer Purchase and create
  advertisement that specifically hits this core
  demographic

Hispanics are the largest U.S. minority -- with
more than 16 million under age 24 -- presents
labels and retailers with an incredible
opportunity for continued growth. Source
Recording Industry Association of America
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Media/Advertising

• Utilize creative and strategic ad campaigns that
  will communicate drop date and increase album
  sales.

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Media/Advertising
Television- Cable (MTV, BET, etc.) Primary
Demographic P12-24 Secondary 18-34 Goal
Effective Reach Frequency in top 10 target
markets Radio- Primary Demographic
P12-24 Secondary 18-34 Goal min. 50 Reach
3.0 Frequency in top 10 target markets
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Media/Advertising
Print- Magazines- Goal Purchase ads in high
circulation magazines with the most impact and
influence Outdoor- Purchase 14x48 bulletin
board in primary market Purchase min. of (10)
12x24 poster bulletin in select markets Goal
Effective D.E.C. in each market
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