Researched by Matthew Davies

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Sweetreats Sweets co.

• Researched by Matthew Davies

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Project

• Specialist testers asked the general public what
  the main reason they bought sweets for was.
• Extensive testing of sweets currently on the
  market took place.
• A graph was created to test value for money.

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Graph showing Ratings of the taste of Smarties
5Highest 1Lowest
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Graph showing why people buy sweets
However, this graph shows that most people think
that taste is the most important.
Future products should taste good.
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What the graph shows

• The graph showed that some people think that
  Smarties taste excellent, but most believe they
  are of average taste. People buy Smarties despite
  their negative ratings. This shows that taste
  doesnt matter much and people will buy what they
  see.
• Future products should appeal to a wider range of
  people.

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Conclusion

• The two graphs show
• That future products should appeal to a wider
  range of people
• That future products should be designed for taste.