Sheraton Gunter Hotel

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Society for Marketing Advances

• Sheraton Gunter Hotel
• San Antonio, Texas
• November 2-5, 2005

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President

• Joseph F. Hair, Jr.
• Kennesaw State University

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2005 Officers
Joe F. Hair, Jr. President Thomas L.
Baker Secretary Theresa B. Flaharty VP of
Research Publications Irvine Bud Clarke VP
of Development Matthew Joseph Executive Director
Brian T. Engelland President Elect Daniel J.
Goebel Treasurer Tracy A. Suter VP of Member
Services Donald A. McBane VP of Electronic
Communications Charlene Davis Placement Director
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SMA Family of Journals
Journal of Business Research Arch G. Woodside,
Editor in Chief Marketing Education
Review Pookie Sautter, Editor Journal of
Marketing Theory and Practice Greg Marshall,
Editor
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(No Transcript)
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Vision/Positioning for The Journal of Marketing
Theory and Practice

• The Journal of Marketing Theory and Practice
  (JMTP) is positioned as a high quality journal
  internationally that is devoted to the
  publication of peer-reviewed articles addressing
  substantive, managerial issues in marketing.
• In the context of developing, enhancing, and
  disseminating marketing knowledge, JMTP values
  both conceptual and empirical work by
  academicians so long as the work provides strong
  implications for the managerial practice of
  marketing.
• Unlike other marketing journals that may be more
  focused on specific methodological approaches,
  deal with theoretical issues without regard to
  application, or represent various subfields of
  marketing, JMTP is positioned as a general
  marketing journal affording a quality outlet for
  more managerially-oriented research across the
  scope of the field.

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Future Meeting Locations

• Gaylord Opryland Resort, Nashville, TN
• October 31-November 4, 2006
• Sheraton Gunter Hotel, San Antonio, TX
• November 6-11, 2007
• New Orleans in 2008?

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Society for Marketing Advances Fellows

• Jean-Charles Chebat, 2003
• Barry J. Babin, 2002
• William C. Moncrief, 2002
• Ronald D. Taylor, 2001
• David J. Ortinau, 2001
• Michel Laroche, 2000
• William J. Kehoe, 1998
• Robert A. Robicheaux, 1997
• O.C. Ferrell, 1996
• Donald P. Robin, 1995
• Linda E. Swayne, 1995
• Arch G. Woodside, 1994

• Charles S. Stan Madden, 1993
• Ronald F. Bush, 1993
• William M. Pride, 1991
• Joseph F. Hair, Jr., 1990
• William D. Perreault, Jr., 1989
• William R. Darden, 1989
• William O. Bearden, 1988
• Fred D. Reynolds, 1987
• Morris L. Mayer, 1986
• J. Barry Mason, 1984
• Edward W. Cundiff, 1980

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Past Presidents

• 2003-2004 John R. Rusty Brooks
• 2002-2003 Debbie T. McAlister
• 2001-2002 Alvin J. Williams
• 2000-2001 Greg W. Marshall
• 1999-2000 Faye W. Gilbert
• 1998-1999 Barry J. Babin
• 1997-1998 Ellen M. Moore
• 1996-1997 David J. Ortinau
• 1995-1996 Denise T. Smart
• 1994-1995 Alan J. Bush
• 1993-1994 John H. Summey
• 1992-1993 William C. Moncrief
• 1991-1992 William J. Kehoe
• 1990-1991 Linda E. Swayne
• 1989-1990 Charles S. Stan Madden

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Past Presidents

• 1988-1989 Hazel Toppy Ezell
• 1987-1988 Ronald D. Taylor
• 1986-1987 Lyndon E. Dawson, Jr.
• 1985-1986 Ronald F. Bush
• 1984-1985 William O. Bearden
• 1983-1984 Mary Carolyn Harrison
• 1982-1983 J. Barry Mason
• 1981-1982 Robert A. Robicheaux
• 1980-1981 Donald P. Robin
• 1979-1980 Fred D. Reynolds
• 1978-1979 Joe F. Hair, Jr.
• 1977-1978 Thomas V. Greer
• 1976-1977 Henry W. Nash
• 1975-1976 John R. Kerr
• 1974-1975 Morris L. Mayer

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Past Presidents

• 1973-1974 L. Louise Luchsinger
• 1972-1973 Robert L. King
• 1971-1972 Clinton A. Baker
• 1970-1971 Persis A. Rockwood
• 1969-1970 C. H. McGregor
• 1968-1969 Harry A. Lipson
• 1967-1968 Edward W. Cundiff
• 1966-1967 Ralph B. Thompson
• 1965-1966 William R. Bennett
• 1964-1965 Carl T. Eakin
• 1963-1964 Steven J. Shaw

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Sponsor Recognition
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Sponsor Recognition
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2005 SMA Program
Brian T. Engelland Program Chair
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2005 Program Committee
Program Chair Brian T. Engelland, Mississippi
State University Proceedings Editors William J.
Kehoe, University of Virginia Linda K. Whitten,
Skyline College Elsevier Distinguished Scholar
Series Arch G. Woodside, Boston College Retail
Strategy and Decision Symposium Jean-Charles
Chebat, HEC Montreal Bob Robicheaux, University
of Alabama-Birmingham Barry Babin, University of
Southern Mississippi
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2005 Program Committee
Competition Chairs

• Sherwin Williams Distinguished Teaching
  Competition
• Donald R. Self, Auburn UniversityMontgomery
• Houghton Mifflin Pride/Ferrell Innovations in
  Teaching
• Erika Matulich, University of Tampa
• Doctoral Dissertation Proposal Finalists
• Theresa B. Flaherty, James Madison University

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2005 SMA Program Committee
Track Chairs

• Mickey Belch, San Diego State University
• John Rusty Brooks, Houston Baptist University
• John T. Drea, Western Illinois University
• Alex Ellinger, The University of Alabama
• Theresa B. Flaherty, James Madison University
• Leisa Reinecke Flynn, Florida State University
• John P. Fraedrich, Southern Illinois
  University-Carbondale
• Christopher D. Hopkins, Clemson University
• Marilyn Y. Jones, Bond University
• Matthew Joseph, Georgia College and State
  University
• Karen Norman Kennedy, University of Alabama at
  Birmingham
• Pamela Kennett, University of New Orleans
• Jeffrey Lewin, Boston College
• Jason E. Lueg, Mississippi State University

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2005 SMA Program Committee
Track Chairs

• Greg Marshall, Rollins College
• Erika Matulich, The University of Tampa
• Vincent-Wayne Mitchell, City of London University
• Sarah A. Nonis, Arkansas State University
• David P. Paul, III, Monmouth University
• R. Glenn Richey, The University of Alabama
• Donald Self, Auburn University - Montgomery
• Judy Strauss, University of Nevada - Reno
• Jaebeom Suh, Kansas State University
• Robert R. Tangsrud, Jr., University of North
  Dakota
• Scott M. Widmier, The University of Akron
• Arch Woodside, Boston College
• Gail Zank, Texas State University San Marcos

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2005 Doctoral Program Coordinators
Debbie Thorne McAlister Texas State
University John R. Rusty Brooks Houston
Baptist University
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Congratulations to all Doctoral Consortium
Fellows
Aliosha Alexandrov, The University of
Memphis Somjit Barat, University of North
Texas Sandeep Bhowmick, Louisiana State
University Olga Chapa, The University of
Texas-Pan American Christina Chung, University of
Southern Mississippi Sunil H. Contractor,
University of Georgia Ayse Banu Elmadag,
University of Alabama Mousumi Bose Godbole,
Louisiana State University Anna Green, Louisiana
State University Dean Hope Hale, Southern
Illinois University-Carbondale Reiny Iriana,
Macguarie Graduate School of Management Mazen
Jaber, Louisiana State University Theresa A.
Kirchner, Old Dominion University Minu Kumar,
University of Mississippi
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Congratulations to all Doctoral Consortium
Fellows
Yana Kuzmina, Louisiana State University Amro
Ahmed Maher, Old Dominion University Horace L.
Melton, Florida State University Vivek Shankar
Natarajan, University of Texas-Arlington Iryana
Pentina, University of North Texas Sampath
Ranganathan, The University of Memphis Marie-Odile
Richard, HEC-Montreal Brian Rutherford, Georgia
State University Susan M. B. Schertzer,
University of Cincinnati Shane D. Smith,
University of South Carolina Prashant Srivastava,
Oklahoma State University Lena Weick, University
of Applied Sciences-Darmstadt Marco Wolf, New
Mexico State University David Di Zhang,
University of Manitoba
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Many Thanks to the Doctoral Consortium Faculty!

• Joe F. Hair, Jr., Kennesaw State University
• Greg Marshall, Rollins College
• Dan J. Goebel, Illinois State University
• John Branch, Washington University in St.
  Louis
• Matthew Joseph, University of Southern Alabama
• Bill Bearden, University of South Carolina
• Bill Kehoe, University of Virginia
• Arch Woodside, Boston College
• David Ortinau, University of South Florida
• O.C. Ferrell, University of Wyoming
• Linda Ferrell, University of Wyoming
• Tracy Suter, Oklahoma State University

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Awards and Honors
BEST PAPER
Consumer Behavior Track
An Investigation into the Attitudes and
Characteristics of Baby Boomers Rajesh Iyer,
Valdosta State University Timothy Reisenwitz,
Valdosta State University
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Awards and Honors
BEST PAPER
Marketing Research Track
Analyzing Auction Data What Doesnt Sell Could
Matter Bruce L. Alford, Louisiana Tech
University Otis W. Giley, Louisiana Tech
University Charles M. Wood, University of Tulsa
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Awards and Honors
BEST PAPER
Marketing Strategy Track
Market Pioneers, Late Movers, and the
Resource-Based View A Conceptual Model R.
Zachary Finney, University of South
Alabama Nicole Ponder, Mississippi State
University Jason E. Lueg, Mississippi State
University Noel D. Campbell, North Georgia
College State University
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Awards and Honors
BEST PAPER
Retailing and Entrepreneurship Track
Retailing in Cyberspace The Impact of
E-Servicescape Design, Involvement and
Familiarity on Customer Response Christopher D.
Hopkins, Clemson University Stephen J. Grove,
Clemson University Mary Anne Raymond, Clemson
University
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Awards and Honors
BEST PAPER
Selling and Sales Management Track
Field Sales People and Wireless Computing
Technology Testing Innovation-Diffusion
Theory Susan K. DelVecchio, East Carolina
University S. Scott Nadler, East Carolina
University James E. Zemanek, Jr., East Carolina
University
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Awards and Honors
BEST PAPER
Services Marketing Track
Service Relationships and Certification Theory
and Empirical Evidence Debi P. Mishra, State
University of New York, Binghampton Junhong Min,
State University of New York, Binghampton David
Taylor, State University of New York, Binghampton
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Awards and Honors
BEST PAPER
Sports, Entertainment, and Event Marketing Track
In Search of Value A Model of Wagering
Intentions Jeremy J. Sierra, Northern Arizona
University Michael R. Hyman, New Mexico State
University
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Awards and Honors
BEST STUDENT PAPER
Consumer Fashion Orientation Scale Development
and Validation Ayse Banu Elmadag, The University
of Alabama Jingyun Zhang, Bowling Green State
University
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Awards and Honors
Distinguished Service Awards
Daniel J. Goebel, Illinois State
University William J. Kehoe, University of
Virginia Linda K. Whitten, Skyline College
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Awards and Honors
Prentice Hall/Pearson Education
Michael Solomon Award for Best CB-Related Paper
Service Relationships and Certification Theory
and Empirical Evidence Debi P. Mishra, State
University of New York, Binghampton Junhong Min,
State University of New York, Binghampton David
Taylor, State University of New York, Binghampton
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Awards and Honors
South-Western
Lamb/Hair McDaniel Award for Best Marketing
Strategy-Related Paper
Market Pioneers, Late Movers, and the
Resource-Based View A Conceptual Model R.
Zachary Finney, University of South
Alabama Nicole Ponder, Mississippi State
University Jason E. Lueg, Mississippi State
University Noel D. Campbell, North Georgia
College State University
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Awards and Honors
Irwin/McGraw-Hill
Steven J. Shaw Award for Best Paper in Conference
Field Sales People and Wireless Computing
Technology Testing Innovation-Diffusion
Theory Susan K. DelVecchio, East Carolina
University S. Scott Nadler, East Carolina
University James E. Zemanek, Jr., East Carolina
University
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Distinguished Teaching Competition
FinalistsSponsored by Sherwin-Williams
William O. Bearden, University of South
Carolina Jeffrey S. Conant, Texas A M
University Dhruv Grewal, Babson College Dan C.
Weilbaker, Northern Illinois University
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Distinguished Teaching Competition
FinalistsSponsored by Sherwin-Williams
WINNER!
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Innovations in Teaching Award FinalistsSponsored
by Houghton Mifflin
"Giovannis Ristorante The Axioms of Marketing
in Three Acts," John Branch, Washington
University, St. Louis "The Price is Right An
Experiential Pricing Concepts Game," Diana L.
Haytko, Missouri State University "Applying
Confucius Teaching Philosophy to Active Classroom
Learning Student-Led Case Discussions and Their
Implementation, Annie H. Liu, Loyola Marymount
University "Learning Marketing by Doing
Marketing," Michael McCollough, University of
Idaho
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Innovations in Teaching Award FinalistsSponsored
by Houghton Mifflin
Reality Education The Marketing Apprentice,
Elisa Fredericks, Northern Illinois
University Carol DeMoranville, Northern Illinois
University Denise D. Schoenbachler, Northern
Illinois University Bobo and Bling Brands and
the Construction of Identity, Tracy L. Tuten,
Virginia Commonwealth University Signs of the
Times Roadside Humor as an Effective Classroom
Tool, H. Keith Wade, Webber International
University Packaging for Promotion A Taste
Test Experiment, Barbara Ross Wooldridge, The
University of Tampa
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Innovations in Teaching Award FinalistsSponsored
by Houghton Mifflin
WINNER!
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Doctoral Dissertation Proposal Award
Outstanding Dissertation Finalists Elten Briggs,
University of Oklahoma Dissertation Chair
Patricia Daugherty An Examination of the Nature
of Satisfaction Formation in a Continually
Delivered Service Context Frank Q. Fu,
University of Houston Dissertation Co-Chairs
Steven P. Brown and James D. Hess Analytical and
Empirical Essays on Marketing Sales
Interface Reiny Iriana, Macquarie University,
Australia Dissertation Chair Francis Buttle The
Impact of Organizational Culture on the Outcomes
of Customer Relationship Management (CRM) System
Implementations
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Doctoral Dissertation Proposal Award
Outstanding Dissertation Winner Elten Briggs,
University of Oklahoma Dissertation Chair
Patricia Daugherty An Examination of the Nature
of Satisfaction Formation in a Continually
Delivered Service Context
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SMA 2005 Fellow
Greg W. Marshall Rollins College
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The Society for Marketing Advancesrecognizes
Comments here
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2006 Officers
Brian T. Engelland President Rhea
Ingram Secretary Tom Baker VP of Research
Publications Linda Ferrell VP of
Development Matthew Joseph Executive Director
Jim Boles President Elect and Program
Chair Daniel J. Goebel Treasurer Deborah
Spake VP of Member Services Donald A. McBane VP
of Electronic Communications Charlene
Davis Placement Director
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Mark your calendars for SMA 2006!
Gaylord Opryland Hotel Nashville, TN October 31-
November 4, 2006