Stakeholder Relationships

1
Stakeholder Relationships
OECD Third Asian Roundtable on Corporate
Governance

• Ken Rushton
• Director

2
OECD Principles

• Co-operation between corporations and
  stakeholders
• Provide relevant information to stakeholders

• Concern over corporate reputation and corporate
  performance often require the recognition of
  broader interests

3
Intangible Assets
Intellectual capital
Human Capital
Brands
Reputation

4
Strategic Approach
Values
Ethics
Sustainable Development
Stakeholders
Measurement Reporting
Benchmarking
5
Model for Sustainability

• Identify Issues Raise
• Through Dialogue Employee Awareness
• Facilitate Account
• Business through
• Action Indicators
• Reporting

6
Stakeholder Dialogue

• BP
• Shell
• Camelot
• Monsanto

7
Social Report

• Comprehensive
• Comparable
• Inclusive
• Embedded
• Verified
• Continuous improvement

8
Benefits

• Builds trust
• Enhances reputation
• Benchmarks performance
• Indicates commitment
• Reinforces values
• Motivates business action

9
OFR

• Purpose, strategy, performance drivers
• Stakeholder relationships
• Corporate governance
• Community, social, ethical, reputational issues
• Environment

10
Some issues

• No universal reporting standard
• Environmental reporting not enough
• Business sustainability now a strategic issue
• Performance indicators are needed
• Link between sustainability and reputation needs
  more research