BSBEBUS401A Conduct online research BSBEBUS404A Trade online

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BSBEBUS401A Conduct online research /BSBEBUS404A
Trade online

• WEEK 10
• Search engines and online auctions
• Selecting services for the site

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Task 4 Online Payment report 15Due last weekDo
in groups of no more than 3 or individually.

• We want VU Doghouse customers to be able to place
  orders and pay for them online. How should we set
  up on line payment? Describe available options.
  Be sure that you consider Security,
  confidentiality and privacy aspects of online
  bill paying facilities. What Authentication
  information would be needed and how would it be
  used? What records of payments should be kept?
  What sorts of irregularities might occur and how
  should they be dealt with?
• Prepare a 1000 word report on your findings using
  proper referencing methods as outlined in the
  Black Book
• Approximately 3 pages.

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Task 5 Shopping Agents and Online Auctions 15
Due week 12 Do in groups of no more than 3 or
individually.

• How do electronic shopping agents work? Find two
  examples of them. What would we have to do in
  order to get our brand of dog food registered
  with an electronic shopping agent?
• How do e-auctions and reverse auctions work?
  Find two examples of them. What would we have to
  do in order to get our brand of dog food
  registered with an e-auctions or reverse
  auctions?
• Approximately 3 pages

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What we will be doing today

• Domain names
• Selecting services
• Adding your site to a shopping agent or search
  engine site
• On line auctions

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Domain name

• Domain name system is a system of unique numeric
  TCP/IP addresses
• Addresses are often set up words
• Extensions mean things
• .com
• .org
• .au
• .it

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Registering a domain name

• Many addresses are very long and complex
• Redirection services
• Registration services (exclusive rights)
• Cybersquatting

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What can we include to build the relationship

• Useful information
• Fun
• New
• Value

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ISP levels of service

• Web hosting
• ECommerce packages
• Shopping carts
• Mail forwarding
• Payment processing
• Design related
• Do it yourself templates
• Coding services

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Search engines vs shopping agents

• Search engines
• Cover many sites using spiders and submissions
• Material quality?
• Shopping agents
• Usually limited scope
• Eligibility standards
• Comparisons

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How search engines index sites

• META Tags
• read by search engines and incorporated into
  indexes
• HTML tags which describe page content
• Page titles
• Image tags
• Site snapshot

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Types of search engine listings

• Free listing
• Pay for keywords
• Performance payment (click throughs)
• Sidebars and banner ads

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Online auctions

• Ebay
• Wide range of items
• Small buyers and sellers
• Business to business procurement services

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Types of auctions

• Reverse one buyer group, multiple sellers bid
  down
• Traditional forward
• Forward declining prices go down first in
  wins
• Sealed bid
• Private auctions (invitation only)

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Auction issues

• Timing and duration
• Bid increments
• Information attachments on items
• Bidders view of the auction who is bidding,
  history of bids, etc

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Promoting the site

• Conventional media
• Signage and livery
• Net related
• Email
• Web ads
• Search engines
• Links
• chats and newsgroups